David Binder

Leading and managing a globally distributed sales team Responsible for the worldwide sales strategy in a B2B/B2G environment for integrated naval communication systems, aligning with NATO and government programs Co-Responsible for the company rebranding Strategic fostering of relationships with major naval/defence accounts, integrators, and distribution partners (Thales, Hensoldt, R&S, TKMS, etc.) Standing member of the executive committee

Responsible for a 27M€ sales budget

Leading and managing a sales team of 11 employees consisting of 5 dealers, 4 engineers, and 2 project managers Success: Stabilized revenue in a shrinking market to 105% of the previous year's total, 30% increase in customer visits through process optimization

Fostering and expanding customer relationships Success: Gained 21 customers for the "Partner for Home Comfort" program, expanded the base from 30 to 33 specialized partners, and influenced A-customers to align their strategy with our portfolio

Eliminating customer pain points by effectively communicating customer requirements to internal organizations such as: Sales Planning, Service, and After-Sales Success: Faster replacements in warranty cases, improved perception of customer demands, and more actionable reports

Managing the cooperation with our wholesaler Success: Reduced workload for our sales team by reassigning demanding/smaller customers, retained top customers by achieving acceptance for a new sales channel

Introducing an AI-driven sales strategy, validating AI metrics, and implementing AI training for the sales team Success: Enhanced understanding and motivation of the sales team for using AI in sales

Conducting target and bonus agreements with all members of the team

Coaching and training of employees on customer acquisition Success: Increased revenue by 50% from 2.2M€ to €3.3M€ with

Responsible for 10M€ sales budget Executing market analyses, creating business cases, and aligning the R&D product roadmap with growth objectives Success: Turnaround of revenue from 3.4M€ to 10M€

Key account management for customers in Israel, Sweden, and Finland Success: Created and realized sales potentials of €1.5M per year by networking and penetrating buying centres and the R&D organization at Ericsson, Nokia, Intel, NVIDIA, Infinera

Advising, training and coaching of account managers and trainees in customer acquisition, development and coordination of requests and projects in the field of data networking Success: >30% margin on multiple customized design-in sales

Coordinating globally distributed and competing sales managers in the USA, China, Japan, Italy, and the UK to become an aligned virtual sales team Success: Promotion in Nokia's supplier ranking from "challenger" to "allowed"

Initiating and implementing marketing activities via YouTube, LinkedIn, newsletters, customer surveys, and expert articles in cooperation with the marketing division Success: Significantly increased brand visibility, e.g. through webinar participation with Ericsson, China Mobile, British Telecom and presentations at the "Market Focus" and "Product Focus" ECOC forums

Establishing strategic roadmap meetings with personal access to Japanese R&D to align the roadmap with European market trends

Management of all sales channels for the data networking portfolio, participation and presentations at international trade fairs