Description

15+ years as an E-Commerce and Woocommerce specialist, developer and project manager in the US and EU.

I provide complete e-commerce projects: consulting, platform build, product & pricing strategy, ERP/WMS/CRM integrations, marketing, SEO, payment configuration, team coordination, and post-launch operations.

I specialize in startups and small-to-mid sized companies. I enjoy working with companies that are learning, growing, and need support, guidance and a trusted partner to help them launch, build or expand.

My work includes the entire project lifecycle. I take client requirements, translate them into functional specifications, build or oversee the technical implementation, and manage delivery through go-live and beyond.

I've built and integrated WooCommerce and Shopify stores with ERP, CRM, WMS, email marketing, shipping and fulfillment platforms, and analytics stacks. I'm experienced with US and EU payment gateway configuration — including Mollie, SEPA, Giropay, Stripe, and PayPal — including multi-currency checkout, payment method rules, and gateway fallback logic for EU compliance.

I also specialize in B2B and wholesale WooCommerce builds — trade pricing, tiered pricing (Staffelpreise), wholesale-only product access, and B2B checkout flows running alongside retail stores. And I've executed multiple Shopify-to-WooCommerce migrations, handling product data transfer, SEO preservation, and full re-integration of third-party services.

On the project side, I work in Agile environments using Jira and Confluence, manage distributed technical teams across time zones, and align stakeholders across marketing, operations, finance, and compliance.

Based in Freiburg, Germany. Native English speaker. Authorized to work in DE. Available remotely across the EU.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
German
Basic

Workplace preferences

Can work on-site

Freiburg im Breisgau (up to 50km)

Green State Labs, LLC,
WooCommerce Experte & Projektleiter
January 2015 - Today (11 years and 6 months)
• Delivered end-to-end WooCommerce and Shopify Onlineshop projects for 20+ clients across the EU and US — managing projects from requirements through Onlineshop-Aufbau, Go-Live-Vorbereitung, and post-launch management, operations, and website optimization.
• Architected full e-commerce ecosystems integrating ERP, CRM, WMS, Analytics (GA4), and Drittanbieter-Services — designing system connections, defning integration requirements, coordinating technical implementation, and validating delivery against client requirements.
• Built and confgured WooCommerce B2B/Großhandel portals — including trade pricing, wholesale-only product access, Staffelpreise, and B2B-Checkout fows alongside retail Onlineshops.
• Executed Shopify-to-WooCommerce Migrationen — including product database transfer, SEO preservation, Zahlungsgateway reconfguration, and full re-integration of Drittanbieter-Services.
• Managed complex Zahlungsgateway-Integration for EU and international markets — Stripe, Mollie, SEPA, Giropay, and PayPal — confguring Multi-Currency-Checkout, Zahlungsarten-Regeln, and gateway fallback logic for EU compliance.
• Integrated full operational stacks: CRM (Salesforce, Zoho), E-Mail-Marketing & Automatisierung (Drip, Twilio), Versand & Fulfllment (ShipStation, ShippingEasy), and Lagerverwaltung/ERP (QuickBooks Commerce).
• Handled all Onlineshop platform work hands-on: Theme-Anpassung, Plugin-Auswahl und Integration, Onlineshop-Aufbau, and Go-Live-Vorbereitung — owning the full setup lifecycle from frst confguration to go-live.
• Defned UI/UX direction in Figma and Sketch, translating client requirements into design specifcations and managing accurate handoff to front-end teams; validated HTML5/CSS3 implementations throughout delivery.
• Drove post-launch Optimierung across client Onlineshops — GA4 analytics setup, A/B-Testing, Conversion Rate Optimierung (CRO), SEO, and ongoing performance tracking against defned KPIs.
WooCommerce B2B E-Commerce E-commerce E-Commerce Strategy e-retail
Crew Networks, LLC,
IT-Projektleiter / Web Project Manager
January 2008 - January 2015 (7 years)
United States
• • Contracted by multiple US state governments (US-Bundesstaaten) to design, build, and manage large-scale economic development websites and digital platforms — delivering complex, high-traffc public-sector systems with strict compliance, Barrierefreiheit (accessibility), and stability requirements.
• • Owned full project lifecycle including requirements analysis, functional specifcations, Backlog-Management, Sprintplanung, and structured release coordination with distributed engineering teams using Agile practices.
• • Aligned diverse stakeholder groups — government agencies, enterprise clients, Auftragnehmer, and developers — on scope, compliance requirements, and long-term platform operability.