Description

Wenn Margen stagnieren, Wachstum stockt oder Kommunikation austauschbar wird, fehlt meist kein Produkt – sondern klare Markenführung.

Ich unterstütze Geschäftsführer und CMOs dabei, ihre Marke strategisch neu auszurichten: vom präzisen Markenkern über Positionierung und Designsystem bis zur konsequent geführten Kampagne.

Ziel: höhere Relevanz, stärkere Differenzierung, bessere Preis- und Margenfähigkeit.

Formate:

• Marken-Quick-Scan mit konkreten Handlungsempfehlungen

• 1-Tages-Markenkern-Workshop (Fixpreis)

• Interim Creative Direction (8–12 Wochen)

Schwerpunkt: Fashion, Lifestyle, Premium – insbesondere in Phasen von Relaunch, Neupositionierung oder Restrukturierung.

Wenn Sie keine lautere Kommunikation wollen, sondern eine klar geführte Marke, sprechen wir.

Brand Strategy • Creative Direction • Interim • Brand Relaunch • Design Systems • Campaign Architecture

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Brainchild UK
Gründer und Creative Director
May 1998 - June 2003 (5 years and 1 month)
London, England, United Kingdom
International brand and campaign development in bilingual environments; pitch-winning concepts and cross-border creative leadership. Key accounts: British Department Of Health, Holland & Holland, Vogue magazine, London Fashion Week, Unilever.
Fashion Creative Direction Konzeption Ideation Film Production
Gerlachhartog Brand Communication
Co-Founder & Creative Director
August 2010 - June 2025 (14 years and 10 months)
Hamburg, Germany
Entrepreneurial leadership across retail and fashion brands; development of brand architecture, corporate identity systems, integrated campaigns, performance creatives, and international productions; budget and KPI responsibility. Accounts: Norisbank, Porsche Design, Cinque, Otto, Bogner, bruno banani, Calida, Gerry Weber, Schiesser, About You, Deutsche Bank, Hiltl, Mastermind, Barutti, Einsnulleins, Powerbar, Timezone, PC-Spezialist, Seacloud cruise, E-Hoi Cruise platform, Eniola, SPD, Roy Robson, CSW Consulting, Geswein, Strenesse, Terstappen, Witty Knitters, Jette Joop, mobile.de, PKW.de, Küche & Co, Bench, Lonely Planet, Garant Home Design, Trauma Academy, Aqin management consultancy, Gipsy/Mauritius
Branding Workshops photo production 360-Grad-Kommunikation Corporate Design
Grey Worldwide,
Visual Director
January 2007 - January 2009 (2 years)
40 Düsseldorf, Germany
Led visual and conceptual standards; key account responsibility for Karstadt Department Store, balancing price-driven categories with fashion positioning within a complex retail structure.
Team management Visual communication Retail Marketing Konzeption Fashion