Description

Creativity alone isn't enough. The best ideas solve real problems, create measurable growth and improve the user experience.

That's why I work at the intersection of creative strategy, performance marketing and design.

My background ranges from branding, UX/UI and product design to Meta Ads, creative testing and campaign strategy. I've developed digital products, built design systems, created high-performing marketing campaigns and helped businesses translate complex ideas into intuitive experiences.

What drives me is understanding why something works, not just how it looks.

Whether it's a new product, a performance campaign or a complete brand experience, my goal is always the same:

Create solutions that are thoughtful, scalable and built to perform.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Hagen Grote GmbH
Creative Strategist und Performance Marketing
E-COMMERCE
April 2025 - Today (1 year and 3 months)
• Developed and optimized Meta advertising campaigns for E-Commerce
• Built funnel-based campaign structures across Cold, Warm and Hot audiences
• Designed high-performing creatives and lead generation campaigns
• Improved campaign performance through creative testing and data analysis
• Collaborated across design, marketing and CRM teams
• Rebranding und Style Guide
• Created Video Assets, Animations
• Developed cohesive visual identities through rebranding, design systems and brand guidelines
• Produced engaging visual content, animations and video assets aligned with campaign and brand objectives
XbyX - Women in Balance
Creative Design for Marketing Performance
E-COMMERCE
October 2023 - March 2025 (1 year and 5 months)
Berlin, Germany
• Designed and optimized Meta ad creatives for performance marketing campaigns
• Built a scalable creative library and asset management system for efficient production and collaboration
• Established structured workflows for creative testing, iteration and continuous optimization
• Identified winning creative patterns through performance analysis and translated insights into new concepts
• Improved campaign performance by combining creative strategy with data-driven decision making
• Collaborated closely with Performance Marketing, Design and Content teams to scale successful creatives
te.ma
Te.Ma UI-Designer & Produktentwicklung
EDUCATION AND E-LEARNING
November 2023 - August 2024 (9 months)
Berlin, Germany
• Designed the UX/UI for a B2B subscription platform from concept to launch
• Built scalable user flows, wireframes and interactive prototypes
• Created a component-based design system and cohesive visual language
• Conducted user research, workshops and usability testing to validate design decisions
• Collaborated closely with founders and developers throughout the product development process
• Translated complex scientific services into intuitive and accessible user experiences