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Cindy Oran

Product Marketer | UX Designer | Curious Chameleon
  • Suggested rate
    €500 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Cindy's quote.
Location and workplace preferences
Location
Berlin, Germany
Can work onsite in your office in
  • and around Berlin (up to 50km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set
Industry fields of expertise
Cindy in a few words
Hello,
I’m a curious chameleon with 12+ years in product marketing, strategy, sales, and market analysis, having worked across Banking, Ad Tech, Media, and FinTech. I'm passionate about working on products that simplify and improve people's lives. Efficiency gets me jazzed!

I specialize in developing impactful product positioning, driving customer engagement, and accelerating growth in both B2B and B2C. My customer-focused approach ensures every project resonates with the target audience while achieving business goals. Whether launching a new product, refining messaging, or driving digital initiatives, I thrive at the intersection of creativity and strategy.

Clients value my dedication to delivering measurable results and my ability to scale businesses in today’s competitive landscape. During a year off, I upskilled with certifications in Product Marketing (PMA), Design Thinking (IDEO), and UX (Ironhack) as I find they heavily overlap and intersect. This led to peak collaboration and a deeper understanding of how to create products that truly resonate with users and solve their needs. There's always room for improvement.

Lastly, I've led an entire global company rebrand in 6 weeks with 5 acquisitions including the GTM strategies, rebranding platforms, PR, competitive research, and sales training. Cross-collaboration is my jam and being the voice of the customer is vital for any company to succeed. Through cross-collaboration, being customer-obsessed, and leveraging data, you can achieve long-lasting and impactful results.

Let’s connect and make magic happen.
Experience
  • Self-employed
    Product Marketing
    September 2024 - Today (5 months)
    Excited to launch my freelance journey as a product marketer, driven by a passion for creating impactful strategies and collaborating with diverse clients to bring their visions to life.
  • Moss | Nufin GmbH
    Product Marketing Lead
    October 2022 - May 2024 (1 year and 7 months)
    Berlin, Germany
    ■ Helping finance leaders have less headaches, heartburn and emotional stress with our spend management products.

    A spend management solution that helps finance leaders manage card payments, employee expenses and invoices all in one place. Efficiency aka music to my ears.
  • Klarna
    Product Marketing Manager
    October 2021 - September 2022 (11 months)
    Berlin, Germany
    ■ Launching, evangelizing, branding, researching, analyzing, influencing, defining, articulating, promoting and positioning a bunch of fun media products.

    ■ Leveraging my UX/UI design skills in building out shiny stuff.
Recommendations
Education
  • UX/UI Design 9-weeks Bootcamp (March 21-May 29 2021)
    Ironhack
    2021
    UX/UI Design 9-weeks Bootcamp (March 21-May 29 2021)
  • Bachelor's of Commerce, Global Management and Finance
    Ted Rogers School of Management at Ryerson University
    2012
    Bachelor's of Commerce, Global Management and Finance
  • Exchange, Major International Business
    Université Paris Dauphine
    2010
    Exchange, Major International Business
Certifications
  • UX/UI Design Bootcamp Berlin March 2021
    Ironhack
    2021
    https://www.credential.net/3fbb2c7f-3376-4e10-8a7c-a8bc87835a3e#gs.fm4zy2
    User Experience Design Figma Prototype Agile method UI Web Design Design Thinking User Research
  • Advanced Design Thinking
    IDEO U
    2021
    Design Thinking
  • Foundation in Design Thinking
    IDEO U
    2021
    Design Thinking
  • From Ideas to Actions
    IDEO U
    2021
    Design Thinking
  • Designing a business
    IDEO U
    2020
    Product Development User Experience Design Business plan Design Thinking User Research
  • Storytelling for Influence
    IDEO U
    2020
    Storytelling
  • Insights for Innovation
    IDEO U
    2019
    Innovation Design Thinking