Hello,
I’m a curious chameleon with 12+ years in product marketing, strategy, sales, and market analysis, having worked across Banking, Ad Tech, Media, and FinTech. I'm passionate about working on products that simplify and improve people's lives. Efficiency gets me jazzed!
I specialize in developing impactful product positioning, driving customer engagement, and accelerating growth in both B2B and B2C. My customer-focused approach ensures every project resonates with the target audience while achieving business goals. Whether launching a new product, refining messaging, or driving digital initiatives, I thrive at the intersection of creativity and strategy.
Clients value my dedication to delivering measurable results and my ability to scale businesses in today’s competitive landscape. During a year off, I upskilled with certifications in Product Marketing (PMA), Design Thinking (IDEO), and UX (Ironhack) as I find they heavily overlap and intersect. This led to peak collaboration and a deeper understanding of how to create products that truly resonate with users and solve their needs. There's always room for improvement.
Lastly, I've led an entire global company rebrand in 6 weeks with 5 acquisitions including the GTM strategies, rebranding platforms, PR, competitive research, and sales training. Cross-collaboration is my jam and being the voice of the customer is vital for any company to succeed. Through cross-collaboration, being customer-obsessed, and leveraging data, you can achieve long-lasting and impactful results.
Let’s connect and make magic happen.