Description

I help companies make their marketing clearer, smarter, and more effective.

With over 15 years of experience in digital marketing, I’ve worked with international companies to build brands, scale growth, and lead teams through transformation. My background covers both strategic leadership and hands-on execution — from developing global strategies to optimizing performance channels and driving measurable business results.

What I offer:

👉 Marketing Audits – Independent, structured assessments of your current marketing setup. I uncover growth opportunities, identify inefficiencies, and deliver clear, actionable recommendations. Ideal for companies who want an outside perspective to challenge the status quo.

👉 Fractional CMO / CMO-as-a-Service – Senior-level marketing leadership without the overhead of a full-time hire. I work with founders and leadership teams to define priorities, set strategy, and align execution.

👉 Growth Retainers – Ongoing support to keep strategy sharp and execution on track. From performance marketing oversight to campaign planning, I ensure teams focus on what drives results while staying agile.

Expertise areas:

✔ Digital Channels (SEM, Paid Social, Affiliate, Display, Influencer)

✔ Performance Marketing

✔ App Marketing

✔ Cross-functional marketing campaigns

✔ Leadership & Team Development

Why work with me:

Every company and every product is different. I don’t believe in one-size-fits-all frameworks. My consulting is tailored, pragmatic, and focused on impact. I offer a mix of strategic clarity, executional know-how, and access to a strong network of marketing specialists.

If you’re looking for a partner who can bring perspective, challenge your assumptions, and help you scale sustainably, let’s talk.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

Freiberuflicher Marketing Consulting
Marketing Consultant
September 2025 - Today (10 months)
Berlin, Germany
- Executive marketing leadership — Fractional CMO.

- Conduct strategic audits and deliver prioritized roadmaps.

- Ongoing retainers for founders and CMOs: rapid sparring, KPI reviews, activation of expert network.
Marketing Strategy Team Leadership Growth Strategy Digital Marketing Team-Management
Babbel GmbH
Director of Paid Digital Marketing
EDUCATION AND E-LEARNING
March 2022 - August 2025 (3 years and 5 months)
Berlin, Germany
• Responsible for all digital marketing campaigns in 16+ countries worldwide with multi-million budgets (including Google Ads Search, Google Display Network, Youtube Ads, Universal App Campaigns, Bing/Microsoft Ads, Apple Search Ads, Native Ads, Direct Display bookings, Email Marketing, Affiliate Marketing, Programmatic RTB, Mobile networks, Paid Social ads, Influencer Marketing,ASO)

• Lead a cross-functional, international team of up to 20 people (Intern to Head of) & build best in class teams

• Create new growth opportunities & drive Innovation
Team Leadership Marketing Strategy Digital Marketing
Babbel GmbH
Head of Paid Digital
October 2019 - March 2022 (2 years and 5 months)
Berlin, Germany
• Responsible for all paid digital marketing campaigns in 16+ countries worldwide with multi-million budgets (including Google Ads Search, Google Display Network, Youtube Ads, Universal App Campaigns, Bing/Microsoft Ads, Apple Search Ads, Native Ads, Direct Display bookings, Email Marketing, Affiliate Marketing, Programmatic RTB, Mobile networks, Paid Social ads, Influencer Marketing)

• Lead a cross-functional, international team of up to 14 people (Intern to Team Lead) & build best in class teams

• Create new growth opportunities & drive Innovation
Team Leadership Marketing Strategy Digital Marketing