Description

Over 22 years of experience in blue-chip FMCG companies in all aspects of Brand Business Management for global, local and emerging brands, both locally in Germany and on European level. Expertise in building new brands successfully, developing substantial business strategies and generating profitable growth with discipline.

Cross-functional experience in Public Affairs & Communication through building up a purpose-based campaigning approach that increased brand love and reputation.

Built an Innovation Transformation Framework for Europe to increase success rate in innovation while leading a global innovation project as a best practice model to test & learn.

With longterm experience in Franchise System proven track-record of demonstrating leadership. Experienced people leader with strong capability in developing talent and leading a team to success with an authentic, challenging and inclusive leadership style.

Additionally founded Compagnie Crémant a small scale B2C e-commerce specialized on Crémant from France and Luxembourg.

In a nutshell what you will get:

- Focus on your objectives and problem solution

- Expertise in consumer-oriented Portfolio & Marketing Strategy

- Holistic business thinking from Strategy to Commercial Execution

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

Compagnie Crémant
Founder & CEO
E-COMMERCE
June 2022 - Today (4 years)
Berlin, Germany
Founded Compagnie Crémant as small side hustle to evaluate potential of specialized B2C E-Commerce on Crémants (sparkling wine) from France and Luxembourg including Purchasing, Portfolio building, Webshop set-up, Performance Management, Social Media Content Production & Management (https://compagnie-cremant.de)
Entrepreneurship E-Commerce
The Coca-Cola Company
Marketing Manager
AGRICULTURE
July 2013 - February 2019 (5 years and 8 months)
Berlin, Germany
Marketing Manager Flavour Brands Germany:
- Led Reformulation for Fanta, Sprite & Mezzo Mix;
- Redesigned new Portfolio Strategy based on consumer perception of competitive environment

Marketing Manager Coca-Cola, Western Europe
- Relaunched Coca-Cola Zero Sugar in 14 markets in less than 12 months for accelerated and sustainable growth rates
- Led Western European Sustainability Programs for brand Coke
Internationales Projektmanagement Relaunch Sustainability
The Coca-Cola Company
Head of Innovation
AGRICULTURE
March 2019 - November 2021 (2 years and 9 months)
Berlin, Germany
Team Lead New Beverages Team Germany March 2019-Nov 2021
- Led Fuze Tea to market leadership in Germany (2019) through efficient communication and strong commercial integration
- Leading a global project on packageless beverages with an agile cross-functional project team within 6 months from start to launch. Managing from discovery phase to improve problem-solution fit up to a segmented market launch in Germany as a learning case for Europe
- Co-lead Innovation Transformation Framework for Europe - to rethink the way Coca-Cola manages innovation from strategy to execution
- Developed BM and SBMs (5FTEs) competencies through dynamic resourcing across teams
Innovationsmanagement Business Model Innovation