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Malt Strategy
Christina LeuchtCL

Christina Leucht

Brand & Marketing Consultant/Interim Mktg Direct.

€950/day
München, DE
15+ years
Brand Strategy
Performance Marketing
Content marketing
Marketing Automation
Interim Management

Average response time: 1 hour

About Christina

I help brands find their voice — and make it work commercially. With 20 years at ProSieben, FOX National Geographic and itravel, I've built campaigns that reached 70M+ people, driven digital growth through SEA, Social and content strategy, and developed sustainability strategies that go beyond the nice PDF.
I work with brands and teams at a crossroads: launching something new, repositioning, scaling performance, or navigating change. I bring strategic rigour, creative instinct, and the hands-on experience to actually get things done — not just advise. That means writing briefs, setting up HubSpot workflows, reviewing ad creatives, and sitting in the weekly performance meeting — not just presenting the strategy deck.
Available for project-based consulting, interim mandates, and selected long-term engagements.
What I do best:

Brand Strategy & Positioning · Interim Marketing Director/CMO · Digital & Content Strategy · Performance Marketing (SEA/Social) · Marketing Automation (HubSpot) · Sustainability Strategy · Change Management

  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
München (up to 50km)

Experience

  • Freelance —
    Brand & Marketing Consultant
    MEDICAL
    August 2023 - November 2025 (2 years and 3 months)
    Wien, Austria
    Developed full brand strategy, content and digital marketing for LongevityLab (longevitylab.at) — from positioning and messaging to website, Google/Meta Ads setup and HubSpot lead generation.
    Delivered measurable growth in qualified leads within the first months of launch.
    Continuously developing expertise in AI-powered marketing tools including Prompt Engineering (Vanderbilt), AI for Social Media (Felix Beilharz) and Content Marketing (Business Trends Academy Berlin).
    Content marketing Performance Marketing Brand Strategy Wordpress Corporate Design
  • itravel Group SA
    Director Sustainability, Brand & Content
    TRAVEL AND TOURISM
    December 2021 - June 2023 (1 year and 6 months)
    Köln, Germany
    Led full brand evolution for one of Germany's leading travel companies: new vision, mission, key messages, and consistent rollout across all B2C and B2B channels. Drove significant CPL and CPO reduction through performance marketing (SEA/Social).
    Built the company's overarching Sustainability Strategy from scratch — including #TravelForTheFuture, the #RethinkTourism programme (partnership with Conservation International and indigenous communities in Suriname), and a pitch deck for impact investors.
    Performance Marketing Sustainability Strategy Branding & Identity Content marketing Stakeholder Management
  • Lobeco GmbH
    Senior Consultant & Business Development
    CONSULTING AND AUDITS
    May 2021 - November 2021 (6 months)
    München, Germany
    Co-developed a digital transformation framework for the Wealth Management marketing team of an international bank — including stakeholder workshops, a data-driven roadmap and pitch presentations. Project won annual mandate. Supported LinkedIn performance marketing campaigns and further client pitches in Financial Services.
    Performance Marketing Stakeholder Management Social Media Strategy Digital Marketing Pitch
Check out Christina's experience

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Education

  • ProSieben Brands
    ProSieben Brands
  • International Business Administration (Diploma)
    University of Granada
    2002
    International Business Administration (Diploma)
Check out Christina's education

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