About Christina
Passionate about market analysis, observing trends and strategy based decision making.
I gained several years of experience with well-known manufacturers out of FMCG and luxury, as well as fashion and tourism. With BCG-, McKinsey-Portfolio to Business Planning and interviewing, e.g., I am going to be able to provide profound advise to your company to optimize goals and strategies, as well as enabling new perspectives and insights.
German
Native or bilingual
English
Fluent
Can work on-site
München (up to 50km), Düsseldorf (up to 50km), Hamburg (up to 50km)
Experience
- Harvard Business ReviewAdvisory Council MemberPRESS AND MEDIAAugust 2024 - Today (1 year and 11 months)Member of the Advisory Council of the US-American management magazine Harvard Business Review:• proposals for content, speaker invitations,• interviews on relevant experience
- international SaaS-companyMarketing SpecialistSOFTWARE PUBLISHINGFebruary 2023 - August 2025 (2 years and 6 months)München, GermanyI was responsible for two product categories of solutions to automate finance processes, including conception, operational execution, and evaluation:• Public Relations and guest articles in relevant media, as well as paid ads• organic and paid content in social media• content writing (blogs, webpage, e-mail campaigns)• partner management and engagement (mainly with Big 4 and Next 7 advisories)• analyst recognitions (several leadership positions for respective categories)• implementation of new tools for internal use, like project management, and sales-supporting tools
- Meta Inc.EMEA Marketing Expert for Agencies (Associate)SOCIAL NETWORKSMarch 2021 - July 2021 (5 months)München, Germany• C-Level communication with high spenders about news and products of Meta Inc.• advise on setup and optimization of campaigns in the Facebook channels via webinars,• introduction of Meta Inc. products via trainings,• setup of experiments with the agencies,• conception of campaigns along the customer journey and with support of the Facebook Marketing Partner Network• customer satisfaction score at 118%
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Certifications
- Certified Business ManagerHochschule München2015