Description

I'm a brand and creative strategist with 10+ years of experience in branding and creative advertising, since 2020 specialising in supporting tech startups from Silicon Valley and across the globe. With a background in copywriting and concepting, my approach to strategy is driven by creativity and openness to new possibilities and methods. I like to think of myself as a combination of common sense and uncommon thinking.

I've worked for clients across various industry sectors, including AI, biotech, SaaS, Web3, sportswear, travel, finance, and FMCG. I’ve worked with brands such as Under Armour, Aer Lingus and the Scottish Government.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

Remote
FREELANCE SENIOR BRAND STRATEGIST & COPYWRITER
March 2021 - March 2025 (4 years)
I work with startups and creative agencies to develop and refi ne brand strategies and identities, managing projects through every stage of development while providing guidance and support across all departments.
• ● Running brand/rebrand workshops and discovery sessions.
• ● Frameworks, models and presentations.
• ● Synthesising complex information into key learnings and insights to act as a foundation for the process.
• ● Developing brand elements such as strategy, mission, vision and positioning statements, values, story, and brand guidelines.
• ● Competitor and market research and analysis.
• ● Wireframing and website architecture (Figma).
• ● Verbal identity development, e.g. tone of voice, writing style.
• ● Copywriting for websites, social and other formats.
• ● Managing projects, guiding founders, internal and client teams in relation to strategy, objectives, milestones and task planning.
• ● Developing and refi ning work processes, especially in relation to working in a fully remote work environment.
Zypsy (Freelance,
SENIOR BRAND STRATEGIST & COPYWRITER
September 2020 - March 2025 (4 years and 6 months)
United States
Worked in collaboration with the founders of the branding agency Zypsy to develop and refi ne brand strategy, copywriting and other internal processes, helping to move the business from a small team with a handful of clients to attracting some of the most promising startups, with backing from leading investors such as a16z and Sequoia.
DigitasLBi
– CONCEPTER & COPYWRITER
January 2017 - July 2017 (6 months)
Edinburgh, Scotland, United Kingdom
client-side
• ● Concepting and developing integrated campaigns for clients as well as pitch work.
• ● Copywriting: TVC & radio scripts, print, social, email, DM, websites.
• ● Working across multiple projects to extremely tight deadlines.
• ● Collaborating with art directors, strategists, planners, designers and creative directors.
• ● Research and insight generation.