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Malt Strategy
Chaitrali BoradeCB

Chaitrali Borade

Digital Marketing Manager

€480/day
Berlin, DE
15+ years
Social media
E-commerce
Gestion de la relation client (CRM)
Branding
Content Creation

Average response time: 1 hour

About Chaitrali

Digital Marketing Manager, 7+ years in Digital Marketing & Social Media, 16 years of comprehensive experience in Marketing & Customer Experience: Proven success in building digital channels from scratch (Instagram, Facebook, WhatsApp API), increasing revenue by €2.7 million, and managing communities with over 1.8 million followers. Strong in data protection-compliant marketing processes (DPDP Act, aligned with GDPR principles), AI-powered campaigns, and cross-functional team leadership.

  • English

    Native or bilingual

  • Hindi

    Native or bilingual

  • German

    Conversational

Can work on-site
Berlin (up to 50km)

Experience

  • Kotak Mahindra Prime Ltd – Financial Services NBFC,
    Digital Marketing Manager
    October 2022 - January 2026 (3 years and 3 months)
    Mumbai, Maharashtra, India
    • • 2.7M incremental revenue — QR-code lead capture across 150+ branches; 35% conversion; Salesforce + Meta Ads attribution.
    • • 20,000 qualified leads/month — full acquisition funnel: segmentation, A/B testing, ROAS/CPL optimisation.
    • • WhatsApp Business API + Salesforce: end-to-end build — requirements, vendor selection, UAT, launch.
    • • 100% audit pass rate — GDPR/DPDP compliance frameworks: consent flows, data minimisation, breach response.
    • • Cross-functional delivery: tech / legal / marketing / compliance; sprint cycles; product specs & user stories.
    Skills: Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Salesforce CRM, Salesforce Marketing Cloud, WhatsApp Business API, A/B Testing, UTM Attribution, SEO/SEM, LinkedIn Campaign Manager, MS Excel, AI-assisted Reporting
  • Kotak Mahindra Bank Ltd
    Senior Manager – Social Media & CRM/ORM
    July 2019 - October 2022 (3 years and 3 months)
    Mumbai, Maharashtra, India
    • • NPS +55 pts (–20 → +35) in 18 months — customer journey mapping, social listening, CRM data.
    • • 1.8M+ community (FB/IG): retention +15% p.a. via data-driven engagement.
    • • RBI penalty exposure –10% — complaint workflow redesign; adopted as bank-wide standard.
    • • OKR/KPI ownership across social, CRM & ORM; quarterly reporting to senior leadership
    Skills: Social listening, CRM analytics, community management, paid campaign targeting, crisis communication, SLA management
  • Tata Business Support Services
    Team Leader – ORM & Multi-Channel Operations
    October 2016 - March 2019 (2 years and 5 months)
    Mumbai, Maharashtra, India
    • • CSAT +20%, negative sentiment –18% — redesigned post-order escalation & fulfilment journeys.
    • • >95% SLA across all channels — led 70-person omnichannel team (inbound, outbound, digital, ORM).
    Skills: ORM, multi-channel operations, sentiment analysis, SLA management, team leadership
Check out Chaitrali's experience

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Education

  • Google Skillshop AI-Powered Performance Ads certification
    (VHS Berlin
    Google Skillshop AI-Powered Performance Ads certification
  • GDPR Data Protection Training
    GDPR Data Protection Training
Check out Chaitrali's education

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