Description

Cenk Akerson General Management & Marketing Executive | Turnaround, Growth & Brand Acceleration Expert (Beauty, FMCG, Luxury, Tech)

IVersion Française (VF)

Dirigeant exécutif avec plus de 20 ans d’expérience internationale, intervenant lorsque les organisations doivent livrer, pas seulement réfléchir. A occupé des rôles avec responsabilité directe sur l’exécution, les arbitrages et les résultats — de la création 0-to-1 à la transformation et au redressement d’activités, tous secteurs confondus (FMCG, retail, tech, consumer). Habitué à opérer au cœur des équipes, à prendre des décisions sous contrainte et à porter les conséquences opérationnelles et financières. Capable d’aligner stratégie, marque, technologie et opérations pour générer une performance mesurable. Combine la discipline de grands groupes avec une forte culture entrepreneuriale orientée impact.

Version Anglaise (VE)

Senior executive with 20+ years of international experience stepping in when organizations need delivery, not just advice. Has held roles with direct accountability for execution, trade-offs, and results — across 0-to-1 builds, transformations, and turnarounds in FMCG, retail, tech, and consumer sectors. Operates embedded within teams, making decisions under real constraints and owning operational and financial outcomes. Strong at aligning strategy, brand, technology, and operations to drive measurable performance. Combines big-corporate discipline with an entrepreneurial, outcome-driven mindset.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Turkish
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Gamer Arena
Senior Advisor to the board // CMO
VIDEO GAMES AND ANIMATION
February 2023 - Today (3 years and 4 months)
İstanbul, Turkey
Redefinedcompany vision & road-map. Hands on leadership to re-structure the marketing management team. Strategic marketing road map restated: earned-media vs paid-media. Serving as trusted partner to board of directors.
•
Streamedline all marketing efforts to hard set KPIs, and process flow, share of voice in the market place x2
•
RedefinedCAC planning, +%10 MAU , without paid media , creative target content out reach strategy.
•
Web3.0new products development reshaped whilst creating a new social media teaser company native crypto coin price started to upper trend after period of decline.
•
Raised $1.1M private & institutional VCs
•
Created monetization model on boarded the Sandbox, Xiomi , Samsung , Mondelez , created partnership with Publicis to grow client base
•
MMR was 0 , in 2 months of action currently MRR $15k , expect to hit $25k by July
Leadership Development web 3.0 Marketing Strategic planning venture capital
Per Scent
Interim Brand Director
February 2022 - November 2022 (9 months)
Manchester, UK
Executive Committee Member at one of the UK's largest beauty distributors, reporting to the CEO. Led a 360° restructuring of the Brands Division, implementing new product development, marketing strategies, financial planning, and market analysis. Oversaw sales forecasting, team management, and creative processes to drive growth and efficiency.
• Renegotiated commercial terms with Superdrug, forming a dynamic partnership & saving £3.5M expenses.
• Led end-to-end development of celebrity Bugzy Malone's House of Vision brand & product Fortitude in the UK, at launch reached N°2 male fragrance.
• Re-structured marketing and sales investments, achieving 3x growth vs. market average
• Implemented new product order forecast & financial reporting, achieved £5M saving on operational costs
• Optimized business plan, product development, marketing & commercial plans for Barbour Fragrances & Misguided make-up & fragrance
SUNPOPCARE
Co-Founder
February 2020 - June 2022 (2 years and 4 months)
Paris, France
BlueOcean found & solution created in the most competitive & innovation missing segment in skincare: Sunscreens. Created innovation product for the category with never seen packaging & new formula. In the US $300M niche identified, niche was untapped, due to FDA ruling against it. A patented solution became the only FDA compliant product to monopolize this niche and open new growth opportunity to this segment.
•
Createdthe brand identity, narrative, content:
www.sunpopcare.com
•
Fullstack business creation in Paris, France with all production & necessary tests completed.
•
25kunits sold to consumers & 15 retail shops opened in the US. +90% consumer satisfaction reported