Description

I help B2B teams fix messy commercial processes and turn unreliable setups into systems they can actually run on.

This often shows up as:

CRM data no one trusts
reporting that gets questioned
inconsistent pipeline reviews
unstable forecast numbers
manual lead routing
unclear sales and marketing handoffs
too much admin, not enough execution

I work across CRM structure, automation, reporting, KPI visibility, pipeline management, and forecast readiness to make systems clearer and more reliable as teams grow.

✅ What I do

CRM cleanup and structure: field logic, stages, ownership, lifecycle, data quality
Lead routing and automation: routing logic, SLAs, workflows, reduced manual work
Reporting and KPIs: dashboards, pipeline visibility, performance tracking
Pipeline and forecasting: stage consistency, close dates, better forecast inputs
Process clarity: fix handoffs and friction across GTM workflows
Enablement: SOPs, playbooks, onboarding, usable documentation

🧰 How I work

Hands-on from the start: I don’t stop at recommendations. I help fix the actual setup.
Structured, but practical: I focus on changes that improve day-to-day execution, not process for the sake of process.
Built for adoption: The goal is not a perfect system on paper. The goal is a setup your team will actually use.
Clear communication throughout: I document decisions, keep stakeholders aligned, and make sure there is clarity on what changed and why.

🛠️ Core tools

Salesforce · HubSpot · Clari · Apollo · Chili Piper · Clay · Zapier · n8n· Power BI · Excel · Google Sheets · SQL

(plus the usual GTM stack depending on your setup)

🎯 Best fit

B2B SaaS teams
Growing teams that outgrew early-stage chaos
Companies that need structure without hiring full-time ops

Learn more on my website 👉 rev-frame.com/

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
Portuguese
Basic

Workplace preferences

Remote only

Primarily works remotely

MarqVision (YC S21)
Process Improvement & Revenue Enablement Specialist
May 2024 - January 2026 (1 year and 8 months)
• Primary RevOps resource for the European region, supporting an 11-person commercial team across SDR,
AE, and Customer Success.
• Designed and implemented the regional operating model for Europe, covering Salesforce administration,
routing logic, reporting infrastructure, and GTM tooling.
• Owned regional Salesforce administration within scope, including field creation, validation logic, workflow
support, and data structure improvements.
• Led the migration from Gong Engage to Apollo and rolled out Clay for enrichment workflows, improving how
list-building, research, and outbound execution worked together.
• Built and maintained reporting used in recurring business reviews with leadership and finance, improving
visibility into pipeline quality, activity trends, and forecast signals.
Prozessoptimierung GTM Tooling Salesforce CRM CRM Data Hygiene & Governance
METABOLON, INC.
Sales Operations Consultant
April 2023 - March 2024 (11 months)
• Replaced a fragmented manual outbound setup with a structured Salesforce + Outreach workflow, creating
clearer data capture, ownership visibility, and follow-up tracking.
• Built dashboards and activity tracking views that made outbound progress, account coverage, and campaign
performance measurable for sales leadership.
• Improved CRM hygiene, ownership logic, and reporting inputs, creating a more reliable basis for pipeline
reviews, commercial planning, and forecasting discussions.
• Supported the rollout of Outreach to centralize execution and reduce manual work across the outbound
process.
Spendesk
Sales Operations Manager
January 2022 - March 2023 (1 year and 2 months)
• Took ownership of CRM hygiene, workflow design, and operational support for a global Lead Generation
team of 12 across multiple markets.
• Strengthened outbound execution through ICP refinement, routing logic improvements, lead scoring, and
prioritization frameworks.
• Led a Salesforce cleanup and data governance initiative, improving reporting reliability and trust in pipeline
data across sales and leadership.
• Built onboarding materials and workflow documentation to support scalable process adoption and more
consistent team execution