Description

Strategy - Marketing & Brand Strategy, Multi-Channel Communication Strategy, Brand Narratives

Product Development, Brand Development + Innovation Strategy, Design Strategy

Coaching - Design Thinking Coach, Business Coach (Change/Transformations Management),

Innovation Trainer, Facilitator, Sociodrama Practitioner, OKR Coach, LSP Coach

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km), Berlin (up to 10km), München (up to 10km), Frankfurt am Main (up to 10km), Köln (up to 10km)

NUR DIE Germany GmbH
Brand Business Manager Team Lead
FASHION AND COSMETICS
October 2025 - May 2026 (7 months)
Team Lead of a cross-functional team, responsible for the
strategic development of marketing and brand positioning.
Ownership of the marketing and brand strategy, including
the development of customer journey concepts,
establishment of a KPI framework, website development,
and structured performance reporting.
Responsible for briefing and managing external agencies to
deliver integrated marketing initiatives.
Led project management for product launches, covering
concept development, preparation of decision papers, and
management of timelines, resources, and key stakeholders.
Preparation and delivery of management presentations and
strategic updates for senior leadership.
Analysis and interpretation of market research insights and
performance KPIs to drive data-informed marketing
decisions.
Development and execution of integrated marketing
campaigns, from strategic ideation to successful
implementation.
Projektmanagement Marketing Go-To-Market Strategy & Execution Communication strategy
Hermes Germany Logistik
Strategie/Produkt/Innovation
LOGISTICS AND SUPPLY CHAIN
August 2024 - Today (1 year and 10 months)
Hamburg, Germany
The Project

Strategy/product development/innovation

My Job

Leading various medium and large teams for product development C2C and B2C. Workshop conception, facilitation and evaluation for product strategy development. Project management, inspiration and establishment of new work structures/flow. Use of creative working methods.
Führungskräfte Coaching Unternehmensstrategie LEGO Serious Play Produktentwicklung Projektmanagement
EVERSYS
EVERSYS
LUXURY GOODS
August 2023 - Today (2 years and 11 months)
Hamburg, Germany
The Project
Develop an innovative and inspirational Global Brand Strategy Model
My Job
As freelance Strategy Director and Design Thinking Coach leading the current brand status into a sustainable global Brand and transfer into the De’Longhi Brand Process.
Facilitate a Design Thinking Workshop, leading a small team and developing the Brand and Product/Portfolio on every level. Defining a future driven Positioning and Value Proposition Canvas. Currently defining the global Brand Strategy and Brand ID and OKR.