Description

help B2B companies build and optimise go-to-market, CRM, and revenue operations systems that create measurable commercial results. My focus is on turning complexity into clear processes, scalable workflows, and practical automation.

I built the GTM setup for two companies from scratch and supported multiple other businesses in improving positioning, lead generation, CRM structures, and sales execution. One of the companies I co-built was later sold in a multi-million transaction.

My work combines strategic thinking with hands-on implementation. I support clients in areas such as:

•GTM and revenue operations design

•HubSpot and CRM setup, optimisation, and workflow logic

•lead scoring, routing, follow-up chains, and pipeline structure

•AI note takers, SPICED-based documentation, and automated follow-up systems

•sales call analysis and AI-supported enablement workflows

•positioning, messaging, and “reasons to buy / not to buy” analysis

•LinkedIn and content workflows for commercial teams

•B2B growth funnels and conversion optimisation

Selected outcomes include:

•systems generating 400 qualified leads per month

•full GTM and CRM structures enabling new sales hires to become productive within 1–3 months

•increasing ACV from €7k to €12k

•improving conversion rates from 3% to 11%

•building effective B2B Meta Ads funnels

I work best with B2B companies that want cleaner commercial processes, better alignment between marketing and sales, and scalable systems for growth.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

München (up to 50km)

GIRI / AR-Experts GmbH
CEO
January 2016 - Today (10 years and 5 months)
• • Built GIRI from idea to international rollout. Developed the go-to-market model from scratch, led customer acquisition and commercial development, raised €2M in seed funding, supported 100+ customer go-lives, and enabled 15,000+ AR instruction deployments across four continents.
EXTEND3D GmbH
Managing Partner / Partner
January 2010 - January 2023 (13 years)
• • Co-built EXTEND3D from zero, including market positioning, GTM, customer development, and commercial traction. The company was later acquired by Atlas Copco in a multi-million transaction.
LEIA AI
Independent GTM / Growth / CRM Advisory
January 2024 - Today (2 years and 5 months)
München, Germany
I help B2B companies build and optimise go-to-market, CRM, and revenue operations systems that actually work in day-to-day execution. My focus is on turning commercial complexity into clear processes, scalable workflows, and practical automation.

I built the GTM setup for two companies from scratch and supported multiple other businesses in improving positioning, lead generation, CRM structures, and sales execution. One of the companies I co-built was later sold in a multi-million transaction.

My work typically sits at the intersection of GTM strategy, CRM architecture, automation, and growth execution. I combine entrepreneurial thinking with hands-on implementation and a strong focus on measurable business impact.

Typical areas I support include:
• HubSpot and CRM setup, optimisation, and workflow design
• Revenue Operations and Sales Operations
• lead scoring, routing, follow-up logic, and pipeline structure
• GTM system design across outbound, inbound, LinkedIn, and paid acquisition
• sales process optimisation and onboarding structures
• AI note takers and follow-up automation
• SPICED-based call documentation and sales call analysis
• AI-supported positioning, messaging, and “reasons to buy / not to buy” analysis
• LinkedIn content and post-generation workflows for commercial teams

Selected outcomes:
• built systems generating 400 qualified leads per month
• implemented full GTM and CRM structures enabling new sales hires to become productive within 1–3 months
• increased ACV from €7k to €12k while improving conversion rates from 3% to 11%
• built effective B2B Meta Ads funnels

I work best with B2B companies that want to improve commercial execution, reduce friction between marketing and sales, and build scalable systems for growth.