About Benjamin
I am an experienced sales leader and entrepreneurial business strategist with a strong engineering background and proven track record of success in building and scaling businesses. My expertise lies in business model development, sales & go-to-market strategy, and team leadership. I am passionate about developing and implementing innovative strategic approaches with early-stage ventures, empowering them to transform their innovative ideas into thriving businesses.
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Nürnberg (up to 50km), München (up to 50km)
Experience
- Roboception GmbHFreelance Sales StrategistTECHMarch 2025 - Today (1 year and 3 months)München, Germany- Supported outbound sales acceleration for 3D vision software (rc_reason) in the field of industrial automation and intralogistics- Conducted an in-depth competitor analysis across the 3D vision software market, evaluating technical capabilities, pricing structures, and go-to-market approaches- Supported direct customer acquisition by identifying high-potential leads, crafting personalized outreach, managing quoting processes, and driving conversion through trade fair interactions and remote demos
- deepeye Medical GmbHGo-to-Market & Internationalization StrategistMEDICALJune 2024 - Today (2 years)München, Germany- Enabled the internationalization strategy for an innovative AI-powered ophthalmology diagnostic software by conducting a detailed market analysis of five potential target countries taking into account the local reimbursement systems and regulatory requirements for medical devices- Developed a comprehensive market prioritization framework and strategy to guide international expansion, considering factors such as market size, reimbursement pathways, and regulatory barriers- Designed and implemented the company's customer journey and sales process, ensuring efficient and scalable customer acquisition by mapping and implementing it into the CRM system (HubSpot)
- HDC Group (Solutions GmbH & Blueprints GmbH)Freelance Go-to-Market StrategistENERGY AND UTILITIESApril 2025 - November 2025 (7 months)- Supported the market launch of an innovative simulation and optimization software for energy systems in critical infrastructures (HDC Solutions GmbH)- Supported the market positioning and product-market-fit of HDC Blueprints GmbH as full service Defence F&E specialist- Lead the development of clear market segmentation, defined Ideal Customer Profiles, Personas and Value propositions based on Lean Startup methodology- Developed a comprehensive pricing strategy combining cost-based, competitor- based, and value-based approaches to guide market entry and monetization- Delivered a detailed hypothesis validation framework
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Education
- Student Research CollaboratorPrinceton University2013Master thesis in the field of optical components in close cooperation with Princeton University spin-off
- Master of ScienceFriedrich-Alexander-Universität Erlangen-Nürnberg2013Master of Science, Mechanical Engineering