Avi Mishan Cohen

Pavilion is the world's #1 private community for go-to-market leaders in B2B tech to connect, learn, and grow.

Following the management buyout (MBO) from BASF, Forward AM Technologies GmbH emerged as an independent leader in the Additive Manufacturing industry, offering a comprehensive portfolio of 3D printing materials and service solutions. I actively supported the company during and after the transition, ensuring the continuity of critical systems like Salesforce, Power BI, and revenue operations systems while transitioning from BASF. My focus was on ensuring business continuity, minimal disruption, and long term operational efficiency. Key Contributions Technical Migration – supported the transition from BASF, ensuring uninterrupted operations for Salesforce, Power BI, and revenue systems. Revenue Operations Optimization – Enhanced sales processes, analytics, and revenue operations frameworks to drive efficiency and scalability post transition. Advanced Analytics & Decision Support – Expanded Power BI dashboards and Salesforce integrations, delivering actionable insights for sales, marketing, product development, and leadership. Strategic & Operational Guidance – Provided ongoing advisory and operational support.

BASF Forward AM, a global leader in chemical solutions, spearheads the industrial Additive Manufacturing revolution.

I led the transformation and development of Salesforce, managing both internal and external teams to optimize CRM functionality and integrate it seamlessly with sales processes. I also developed Power BI dashboards to analyze sales, marketing, profitability, product performance, and customer trends. I established critical KPIs and performance metrics, ensuring alignment across sales, product, marketing, finance, and leadership. To drive scalability, I introduced a structured operating cadence, fostering consistent collaboration, transparency, and data-driven decision-making. Key Contributions:

✔ Salesforce Transformation & CRM Optimization – Restructured Salesforce to align with the sales journey, improving usability and scalability.

✔ Revenue Transformation – Helped shift the company from R&D-focused to sales-driven by optimizing RevOps and GTM strategy.

✔ Pipeline & Sales Process Optimization – Built a structured, repeatable sales process to improve deal tracking, forecasting, and efficiency.

✔ Demand Generation & Team Expansion – Developed a demand generation function, streamlining lead management and leading recruitment efforts.

✔ Data-Driven Decision Making – Designed real-time analytics in Power BI & Salesforce, enabling KPI-driven leadership decisions.

✔ Stakeholder Alignment & Change Management – Ensured smooth adoption of new processes across sales teams, leadership, and stakeholders.

✔ Strategic Collaboration & Network Activation – Connected the company with key industry experts for specialized projects. By combining strategy with hands-on execution, I optimized sales operations, streamlined data-driven decision-making, and enhanced scalability—leaving a lasting impact on BASF Forward-AM RevOps maturity, efficiency, and growth strategy.