Astrid Steingrüber

Advise companies and senior leaders on sales transformation, go-to-market strategy, and organizational change in technology-driven environments. Support executives in navigating complex business challenges, improving decision-making, and aligning strategy with execution. Focus on building scalable sales organizations, strengthening partner ecosystems, and driving revenue growth. Combine executive leadership experience with strategic advisory to deliver measurable business impact.

Led a pan-EMEA sales organization with responsibility for a $1Bn+ revenue portfolio, operating at VP/GM leadership level within a complex matrix structure. Built and executed the EMEA go-to-market strategy from scratch, including segmentation, operating model, and investment decisions (headcount, marketing budget). Acted as key interface between HQ and regional markets, aligning global strategy with local dynamics. Successfully navigated volatile market cycles, including COVID-driven demand spikes with supply constraints and subsequent demand decline, while supporting the transition from country-based to regional structures and ensuring sustained business performance.

Built the Manufacturing & Industrial business across EMEA from scratch, defining market prioritization, customer segmentation, and go-to-market strategy. Led cross-functional teams across Germany, France, NL, UK, Finland, and Russia, driving Industry 4.0 and digital transformation initiatives with enterprise clients. Established a strong partner ecosystem and aligned internal and external stakeholders to enable scalable growth. Successfully developed a new business segment with a $45M revenue target, achieving 136% and creating a foundation for long-term expansion in a highly competitive and evolving market.