Description

With over 20 years of experience in marketing, I support my clients in managing their advertising campaigns as well as optimizing their websites. Bilingual in French and German, I mainly work in France and, depending on needs, also across the German, Austrian, Luxembourg, and Swiss markets.

• Manage and optimize your Search (Google Ads) and Social advertising campaigns (Meta, Facebook, Instagram, LinkedIn, TikTok, etc.) using data-driven strategies to generate qualified and profitable traffic

• Create high-performing ads: Google Ads copy, display banners, videos, and UGC content designed to capture attention and maximize click-through and conversion rates

• Optimize landing pages and websites: improving user experience, messaging, and user journeys to maximize conversions (sales, contact requests, leads)

• Drive performance and continuous optimization: A/B testing, data analysis, and ongoing adjustments to improve ROI

Satisfied clients: roadsurfer, Snocks, Collomix, höfats, GastroHero, Spized, Lockeel, Maxi Zoo, whereverSIM, etc.

Industry field of expertise

Languages

French
Native or bilingual
German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

arnaud-lorrain.de
Online Marketing Frankreich | Freelance
E-COMMERCE
August 2018 - Today (7 years and 10 months)
Hamburg, Germany
As an independent digital marketing expert for the French market, with over 15 years of experience, I support German companies on topics related to e-commerce and digital marketing. My experience spans startups, agencies, and large corporate groups alike.
GastroHero GmbH
SEA Manager Frankreich | Freelance
E-COMMERCE
March 2021 - November 2022 (1 year and 8 months)
Hamburg, Germany
Management of Google Ads accounts for France and Switzerland. Creation and optimization of campaigns, including keyword research, ad copywriting, and weekly performance analysis.
roadsurfer GmbH
Country Marketing Manager
TRAVEL AND TOURISM
April 2019 - October 2022 (3 years and 7 months)
Hamburg, Germany
Mission as a freelancer and employee at roadsurfer. Launch and ongoing development of marketing activities for the French market over a period of more than three years. Responsible for strategy, execution, and performance across multiple channels: Google Ads, Facebook & Instagram Ads, SEO, and email marketing. Branding campaigns: management of the French PR agency and responsibility for influencer marketing in France.