About Arian
German
Native or bilingual
English
Fluent
Experience
- Pick'emPerformance Marketing LeadE-COMMERCENovember 2024 - June 2025 (7 months)Berlin, GermanyLed performance marketing for PICM, building scalable ad systems from scratch. Scaled from 0 to €1M+ in ad spend, generating 200M+ views and maintaining a ROAS of 2+
- HYREHead of MarketingJuly 2021 - September 2023 (2 years and 2 months)Built and led the marketing team at HYRE from scratch, scaling the company to €1M+ ARR in just 9 months.Led performance marketing across both the B2B (supply) and B2C (demand) sides of the marketplace.Focused on paid acquisition, funnel design, and retention across Meta, Google, and LinkedIn.Managed a lean marketing team of 3, implemented the full tech stack (tracking, attribution, CRM), and reported directly to the founders.
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