About Aqeelah
I translate founder vision and strategic insights into compelling brand stories that drive growth.
I have spent a decade building global brands at PepsiCo, Unilever and L'Oreal and various startups. My expertise in marketing, brand strategy, D2C communities, and Gen Z engagement led to appointments as a Strategic Advisor at The Body Shop in London and Unicorn Factory in Lisbon.
What I can help you with:
➡️ Brand Strategy + Storytelling for Fortune 500s and Startups
➡️ Gen Z Community Building
➡️ Communications + Partnerships for Events and Brand Experiences
➡️ Growth Consulting for Beauty, Wellness, Health, FMCG, Luxury Businesses
When I am not consulting you will find me in a Pilates class.
Also available to meet in Europe and Africa: 📍 Paris , Lisbon, Cape Town
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Unicorn Factory LisbonStrategic Advisor to FoundersDecember 2025 - Today (6 months)Advising and mentoring startups on brand strategy, positioning, and storytelling to drive growth, customer acquisition, and market differentiation.
- World Health Summit / Mind Matters/ StartupsFractional Head of BrandJanuary 2024 - Today (2 years and 5 months)Lisbon, PortugalProviding fractional Head of Brand Communications & Experience to startups in wellness, healthcare, and beauty. Helping brands scale by developing strategic marketing communication plans to design experiences and engage D2C communities. Managing creative and digital teams and refining product offers for long-term success.
- Innate Motion and Kantar ConsultingSenior Brand Strategy ConsultantJanuary 2019 - Today (7 years and 5 months)Amsterdam, NetherlandsDesign, develop and embed brand growth solutions. Six years spent leading global work on PepsiCo and Nestle, facilitated at PepsiCo's global leadership town hall. Positioned 5 of Livekindly's brands for flexitarian consumers. Lead work on positioning L'Oreal France in the Middle East, Lead work on positioning in the luxury category.
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Education
- Bachelor of ArtsUniversity of Cape TownBachelor of Arts
- Brand and Marketing Management HonoursVega School of Brand LeadershipBrand and Marketing Management Honours