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Malt Strategy
Anton WelpAW

Anton Welp

B2B Marketing & Product Launch Strategist

€560/day
Braunschweig, DE
8-15 years
Neuromarketing that turns attention into action
B2B Marketing Strategy for complex products
Product Launches with clear positioning and momentum
Digital Campaigns across Paid Social, SEA and Email
AI Workflow Optimization for faster, smarter marketing processes

Average response time: 1 hour

About Anton

  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Braunschweig (up to 50km)

Experience

  • Westermann Gruppe
    Product Manager Digital Solutions
    EDUCATION AND E-LEARNING
    June 2024 - Today (2 years and 2 months)
    38 Braunschweig, Germany
    Marketing & Product Communication
    ✓ B2B Marketing / B2B Funnel Management
    ✓ Product Marketing for Digital Education Solutions
    ✓ Go-to-Market Strategy
    ✓ Product & Feature Launches
    ✓ Brand Concept & Brand Launch
    ✓ Campaign Strategy & Execution
    ✓ Sales Enablement

    Digital Marketing & Performance
    ✓ Paid Social Advertising & SEA
    ✓ Email Marketing & Newsletter Campaigns
    ✓ On-Page SEO & Content Marketing
    ✓ Landing Page & Conversion Optimization
    ✓ Performance Reporting & Campaign Analysis
  • IU Internationale Hochschule
    Lecturer in Marketing
    EDUCATION AND E-LEARNING
    September 2022 - Today (3 years and 11 months)
    Subject Matter Expertise
    ✓ Digital Marketing
    ✓ Digital Business Models
    ✓ Innovation Management
    ✓ Platform Economy and E-Commerce
    ✓ Business Model Innovation
    ✓ Neuromarketing and Consumer Psychology
    ✓ Online Marketing Strategy
    ✓ Brand and Communication Strategy
  • DEFINE MEDIA GMBH
    Head of Marketing AI Advertising
    DIGITAL AND IT
    July 2023 - May 2024 (10 months)
    Karlsruhe, BW, Germany
    Product Marketing & Launch Management
    ✓ Advertising Product Launches
    ✓ Product & Feature Launches
    ✓ Product Positioning
    ✓ Launch Communication
    ✓ Sales Enablement Materials
    ✓ Market & Competitor Analysis
    ✓ Stakeholder Management
    ✓ Cross-Functional Project Management

    Digital Marketing & Performance
    ✓ Paid Social Advertising & SEA
    ✓ Onpage SEO & Content Marketing
    ✓ Email Marketing & Newsletter Campaigns
    ✓ Landing Page Optimization
    ✓ Website Content Strategy
    ✓ Social Media Campaigns
    ✓ Analytics & Campaign Reporting
    ✓ A/B Testing & Optimization
Check out Anton's experience

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Education

  • Sistrix SEO Agentur-Seminar OMR Deep Dive SEO McKinsey Forward Program
    Sistrix SEO Agentur-Seminar OMR Deep Dive SEO McKinsey Forward Program
  • Master's degree
    FernUniversität in Hagen
    Master's degree
Check out Anton's education

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