About Anqi
German
Native or bilingual
English
Native or bilingual
Chinese
Conversational
Experience
- Yes, AF.Strategic FacilitatorNovember 2025 - Today (8 months)
- Help distributed scale-ups cut through growth chaos and turn confusion into clear next steps.
- Design and run strategic workshops that moved teams from “we’re stuck” to “we know what happens next”.
- Take multi-team, multi-timezone projects and turn them into workable roadmaps people can actually follow.
- foodspringUX Researcher & DesignerAugust 2024 - March 2025 (7 months)
- Led UX research and product design for Foodspring’s D2C platform used by millions.
- Found gaps in the customer journey that turned into fixes adopted across teams.
- Delivered research, prototypes, and concepts that shaped the product roadmap.
- Worked closely with product teams to keep design, brand, and business goals in sync.
Biggest win:Mapped a messy user flow, fixed it, and watched support tickets drop after launch. - HenkelUXUI DesignerJuly 2021 - May 2024 (2 years and 10 months)Germany
- Designed and improved B2B and B2C digital platforms across regions.
- Ran 40+ workshops to turn insights into concepts, then into working designs.
- Co-led UX for Henkel Adhesives’ largest global B2B e-commerce platform.
- The result: a redesign that helped drive a 30% conversion lift.
- Worked across silos to keep teams pointed in the same direction.
Core lesson:Clear decisions beat endless discussion every time.
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Education
- Msc + BScTU Eindhoven2017Msc + BSc
- Business Administration (BSc)University of Bayreuth2011Business Administration (BSc)