About Anne
I help brands develop high-performance activewear and outdoor products that are technically sound, commercially strong, and built to last.
I’m Anne — Creative Director, Co-Founder of Better Nice Cool, and a senior product developer with 18+ years of experience in activewear, sportswear, and performance apparel.
I specialize in translating strong concepts into production-ready collections. From design direction and material strategy to detailed tech packs and factory communication, I ensure products are not just beautiful — but technically functional and ready for manufacturing.
Core Expertise:
• Activewear & Outdoor Apparel
• End-to-End Product Development
• Technical Design & Tech Packs
• Performance Fabric Selection
• Sustainable Material Strategy
• Manufacturer Collaboration (global)
My background in performance and outdoor design means I understand construction, protection, movement, and durability — not just aesthetics.
I work with:
✔️ Premium startups building their first collection
✔️ Established brands refining performance lines
✔️ Founders who want clarity, structure, and senior-level thinking
If you’re building a serious brand and need strategic product expertise — let’s talk.
German
Native or bilingual
English
Fluent
Portuguese
Basic
Spanish
Basic
French
Basic
Italian
Basic
Remote only
Primarily works remotely
Experience
- Better Nice CoolCo-Founder / Creative Director ProductFASHION AND COSMETICSFebruary 2025 - Today (1 year and 6 months)Berlin, GermanyCo-founder, responsible for overall management at Better Nice Cool — a branding and design studio leading apparel design, product development, and brand building for our clients. I oversee supply chain operations and drive end-to-end concept creation from ideation to market launch, plus AI-driven workflows for product visualization and campaign design.
- Runamics GmbHFreelance Head of Design and ProductFASHION AND COSMETICSJune 2023 - September 2025 (2 years and 3 months)Hamburg, GermanyLed design and product strategy for a sustainable sportswear brand, overseeing apparel and accessories development, color and branding concepts, pattern department management, international supplier coordination, material sourcing, and the award-winning development of “DAS TRIKOT” in collaboration with HAKRO for FC Internationale Berlin (Deutscher Nachhaltigkeitspreis 2025).
- HTW BerlinLecturer, FreelanceEDUCATION AND E-LEARNINGApril 2023 - August 2025 (2 years and 4 months)Berlin, GermanyDelivered lectures in Garment Engineering and Manufacturing, teaching clothing design and technical drawing with Adobe Illustrator, from foundational skills to advanced garment construction, tech packs, accessories, mood boards, cross-program workflows within Adobe Creative Suite, and professional portfolio development.
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Education
- Diplom, ModedesignHochschule Trier2006Diplom, Modedesign
Skill set
Categories
- Other