About Anna-Katarina
I bring almost 12 years of experience managing and overseeing creative
projects in marketing and advertising to the table. My clients benefit from my ability to create an environment where I enable the team around me to bring their ideas to life. Iwork in a highly professional and collaborative manner. The fact that I have a lot of recurring gigs for the same clients proves that I must be doing it right. I see myself as 100% reliable, structured and I plan ahead in order to anticipate any upcoming challenges. Working with me will make you and your team feel more at ease in order to focus on what really matters: building a company and achieving your business goals, together.
German
Native or bilingual
English
Native or bilingual
Spanish
Conversational
French
Basic
Remote only
Primarily works remotely
Experience
- FreelanceFREELANCE ACCOUNT DIRECTORAUTOMOBILEFebruary 2020 - Today (6 years and 4 months)
- Team lead for execution of global & national brand campaigns, client consulting, strategy development
- Execution of country adaptations in up to 16 languages
- Reference projects: brand website development & rollout for Deutsche Telekom, development of event app with 15k+ users, 360° global campaigns, e.g. for Taft with 130+ assets across all channels, local campaign development and country adaptations for Hyundai & Genesis for DACH market, alignment of media and creative strategies, stakeholder management at agency & client side
- SAATCHI & SAATCHI PROACCOUNT DIRECTORDIGITAL AND ITJuly 2022 - February 2023 (7 months)Berlin, Germany
- Strategic consulting on marketing projects
- KPI-based creative campaign development and reporting
- Management of creative teams and resources
- Supervision of account team and guidance on their ongoing projects
- Development and rollout of global brand campaigns
- Work flow optimization within agency to boost efficiency
- New business development
- SCHOLZ & FRIENDSSR. ACCOUNT MANAGERBANKING AND INSURANCEApril 2019 - February 2020 (10 months)Berlin, Germany
- Planning, development, production & execution of DACH creative campaigns
- Photo & video productions across countries
- Support Planning department with brand strategy
- Coordination of external service providers in terms of timing & budget
- Annual budget & forecast with client
- Resource management, team lead
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Education
- BUSINESS DEGREEMedienschule Hamburg Wandsbek2014BUSINESS DEGREE
- ABITURLuitpold Gymnasium2007ABITUR