About Anna-Janina
German
Native or bilingual
Spanish
Basic
French
Basic
English
Fluent
Experience
- KOPPEL 66FREELANCE PR & COMMUNICATIONSOctober 2023 - April 2024 (6 months)Hamburg, Germany• Working voluntary for Koppel 66 to support local craftmanship, design & artwork• Focus on local news and magazines, media cooperation (paid & unpaid), distribution of invitation for media and press as well as local opinion leaders to biannual art fair• Support Koppel 66 team to optimize PR workflow
- SOS-KINDERDORFER WELTWEITFREELANCE PR & COMMUNICATIONSJune 2022 - Today (4 years and 1 month)Munich, BY, Germany• Project management (Home of Dreams, Kinder Perspektivenfonds with GLS Bank, Pixi-Carlsen Verlag cooperation, RTL-Spendenmarathon e.g.)• VIP and influencer management, Focus on local lifestyle media as well as influencers and podcasts• Holistic media cooperation with emotion-, Burda-, Funke-, GUJ-, Bauer -Verlag e.g.• Preparation & participation media roundtables• Research and update distribution lists media, press and influencer• Press releases and announcements• Sparring-partner for press officers
- SMART EUROPE GMBH, STUTTGARTFREELANCE PR & COMMUNICATIONSJune 2022 - May 2023 (11 months)• Internal project management within EU markets for PR & Com as lead market and headquarters• Event management for media test drives (European and local support)• Point of contact and coordinator between all ten markets (DE, AT, CH, IT, ES, UK, FR, SE, BE, NE) as well as internal stakeholders and external agencies, such as PR lead agency Ketchum• Sparring-partner for Head of PR & Com and local CEOs and Marketing/PR Managers for strategic and operative approach towards media and press (lifestyle and automotive)• Integration and optimization of all European communications channels• Developing PR content for European markets, reporting, press releases, articles for media Website GMS as well as LinkedIn communication and ghost-writing for spokesperson• KOLs and influencers check and research• Maintenance of official PR & Com email inbox
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Education
- Bachelor of Artsthe Baden-Württemberg Cooperate State University Villingen-Schwenningen2011BACHELOR OF ARTS,
- Bachelor of ArtsThe Open University2011BACHELOR OF ARTS WITH FIRST CLASS HONOURS (BA HONS),