Description

Anna Hurd is an art director and senior designer with over 16 years of experience. She loves everything creative, including branding, typography, illustration, and the latest trends in UX/UI. Through conceptual thinking, attention to every detail and high aesthetic sensibility, she strives to create meaningful and uniquely crafted physical and digital products.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

PLAN D
On Malt
Social Media: Brand Kampagne Design
TECH
December 2023 - January 2024 (1 month)
Berlin, Deutschland
For Plan D, I designed a creative LinkedIn brand campaign that combined striking visuals with sharp messaging. Working closely with a copywriter, I developed custom illustrations, layouts, and concept ideas. While staying within brand guidelines, I explored bold directions to boost visibility and engagement.
Figma Layout Social Media Graphic Design Digitale Illustration
Carl Zeiss Jena GmbH
UX/UI Support
TECH
March 2023 - Today (3 years and 2 months)
Berlin, Germany
At ZEISS, I led the UX/UI design for a new global employee platform, transforming the outdated intranet into a modern, personalized experience. I collaborated with stakeholders, content creators, and IT to create a clean, accessible interface grounded in user research and aligned with brand standards.
UI/UX Design UX Research User Centered Design Persona Internal Communications
Singer Design
Freelance Graphic & Web Design
DIGITAL AND IT
January 2011 - Today (15 years and 5 months)
Berlin, Germany
I worked independently and also in-house as part of small and large
teams for the following clients Ebay, The United Nations, San Francisco Symphony, San Francisco Conservatory of Music, Fantasy Recording Studio, EdTech Hub, Whisper Hearing Aid, Jewish Community Center of San Francisco, Wild Aid, West Edge Opera,Grammy-winner Mason Bates and many more.
Adobe Creative Suite Creative Strategy