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Malt Strategy
Anjuli HertleAH

Anjuli Hertle

Go-to-Market & AI Implementation Advisor

€550/day
Stuttgart, DE
3-7 years
go-to-market-strategy
AI Consulting
Business development
SAAS
Market-Entry Strategy

Average response time: 1 hour

About Anjuli

Ich helfe B2B-SaaS- und Tech-Unternehmen, Umsatz aufzubauen und in neue Märkte einzutreten, international über UK, US, EMEA und DACH hinweg. Zweisprachig (Deutsch und Englisch), mit über 6 Jahren Verantwortung für die kommerzielle Seite schnell wachsender Unternehmen.

Ich bin keine Vertrieblerin auf Abruf. Ich bin die erfahrene Partnerin, die das gesamte kommerzielle Bild betrachtet, die Go-to-Market- oder Partnerstrategie aufbaut, das System aufsetzt und dein Team befähigt, es selbst zu führen.

Leistungen:
- Go-to-Market und Markteintritt (Positionierung, Messaging, Eintrittsplan)
- Umsatz- und Partnerstrategie
- Sales Enablement (Playbooks, Pricing, Messaging, Tooling)
- KI-Implementierung für Teams (Content, Workflows, Automatisierung, DSGVO-konform und EU-gehostet)

Hintergrund: Taxually (SaaS, indirekte Steuer-Compliance), Deel, Digital Duco, über DACH, UK und EMEA. PRINCE2 Practitioner. Gründerin von PraxisNova AI.

Verfügbar als Retainer, projektbasiert oder Teilzeit-Mandat. Remote, flexibel über Zeitzonen.
Software Publishing
Digital and IT Services
Banking and Financial Services
Real Estate

  • English

    Native or bilingual

  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • PraxisNova AI
    Founder & AI Implementation Consultant
    SOFTWARE PUBLISHING
    March 2026 - Today (3 months)
    Stuttgart, Germany
    • • Advise German Mitelstand companies in construction, trades and real estate on adopting AI automation for workflows and back-office processes.
    • • Design and run hands-on AI workshops and process-automation projects, using GDPR-compliant, EU-hosted tools.
    • • Make AI practical for owners and operators who have no technical background, focused on real hours saved each week.
    AI Consulting Business development SAAS go-to-market-strategy Coaching
  • Freelance
    AI & Digital Transformation Consultant (Freelance)
    January 2026 - March 2026 (2 months)
    • • Helped professional-services firms put AI to work, with a focus on implementation and training the team to use it.
    • • Built practical AI workflows and ran training sessions to get new tools into daily use.
  • Taxually
    Partnerships & Revenue Manager, DACH / Enterprise
    January 2024 - February 2026 (2 years and 1 month)
    Taxually, B2B SaaS in indirect-tax compliance
    • • Owned partnership and revenue growth across DACH and international markets for a SaaS platform in the indirect tax compliance space.
    • • Built and managed partnerships with SaaS companies, marketplaces and agencies to open new revenue channels.
    • • Led enterprise engagements across Germany, Austria and Switzerland with senior decision-makers, CFOs and founders, advising on fit rather than pushing product.
    • • Contributed to sales playbooks, pricing strategy and internal enablement, and represented the business bilingually in complex commercial conversations.
Check out Anjuli's experience

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Education

  • PRINCE2 Practitioner, Project Management
    PRINCE2 Practitioner, Project Management
  • German A-Levels (Abitur equivalent), Economics focus
    German A-Levels (Abitur equivalent), Economics focus

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