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Malt Strategy
Anita SukAS

Anita Suk

B2B Marketing & Marketing Automation Advisor

€1,200/day
Berlin, DE
15+ years
Demand Generation
Growth Strategy
Revenue Management
SAAS
Marketing Automation

Average response time: 1 hour

About Anita

Fractional demand-gen / growth lead for B2B SaaS. I turn scattered marketing into predictable pipeline — positioning, funnel and tracking tied to revenue. Available 1–2 days a week.

Fractional Demand-Gen-/Growth-Marketing-Lead für B2B-SaaS. Ich baue planbare Pipeline statt Einzelkampagnen — Positionierung, Funnel und Tracking, die auf Umsatz einzahlen. Verfügbar 1–2 Tage/Woche.
Software Publishing
Digital and IT Services
Digital Business Models

  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km)

Experience

  • GrowthKit > growthkit.consulting
    B2B Marketing & AI Automation Advisor
    CONSULTING AND AUDITS
    December 2025 - Today (7 months)
    Berlin, Germany
    18+ years in B2B marketing, including international leadership roles at Software AG, taught me one thing: activity doesn't equal growth.
    I founded GrowthKit to fix what I kept seeing - unclear positioning, rising budgets without pipeline impact, and AI used without real go-to-market integration.
    Growth Strategy Marketing Automation SAAS Revenue Management Demand Generation
  • GrowthKit > growthkit.tools
    Founder
    November 2025 - Today (8 months)
    Berlin, Germany
    I turn scattered inputs - goals, ideas, channels, and assumptions - into clear priorities and a practical starting point. Decide what matters. Ignore the rest.

    Alongside GrowthKit, I advise a small number of B2B leadership teams on go- to-market clarity, growth marketing, demand generation, and how to use AI and automation to create focus between strategy, marketing, and sales, before they invest or scale.
  • Software AG
    Marketing Director - Global Demand Center
    SOFTWARE PUBLISHING
    January 2018 - January 2018
    Berlin, Germany
    I own the global marketing strategy for one Business Unit at Sofware AG. In my global and strategic role I create ready-to-use and approved campaigns and internal program infrastructures for field execution. I plan and develop campaign frameworks and define release schedules to facilitate regional campaign executions and measure results.
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Education

  • Communicating Data Through Storytelling
    MIT Sloan School of Management
    2022
    Completed the MIT Sloan Executive Education online course “Communicating Data Through Storytelling.” This six-week program focused on transforming data into clear, compelling narratives that drive understanding and action. Topics included data visualization, presentation design, persuasive communication, audience-focused messaging, and the MIT Sloan TOP-T framework for structuring data-driven stories.
  • Master of Arts
    Universität Paderborn / University of Paderborn
    2006
    Master of Arts
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