About Anita
Senior UX Researcher & Behavioral Designer
Seit 8+ Jahren helfe ich Unternehmen dabei, die Lücke zwischen Nutzerbedürfnissen, Produktstrategie und geschäftlichen Zielen zu schließen. Als studierter Ökonom bringe ich ein tiefes Verständnis für Business-KPIs mit.
Meine Schwerpunkte
- Product Discovery & Early Validation: Risikominimierung vor der Entwicklung.
- Product Therapy: Tiefgehende Problemanalyse & research-basierte Entscheidungsunterstützung.
- Nutzerzentrierte Optimierung: Nachhaltige Steigerung von Conversion & Vertrauen.
Methodik & Ansatz
Mein Fokus liegt klar auf der qualitativen Forschung (In-Depth-Interviews, Usability Testing, Field Research), um das Warum hinter dem Nutzerverhalten zu entschlüsseln. Bei Bedarf ergänze ich diese durch quantitative Methoden.
Erkenntnisse übersetze ich in klare, umsetzbare Produktanforderungen. Ich helfe Lösungen zu gestalten, die darauf basieren, wie Menschen tatsächlich denken und handeln – für digitale Produkte, die echten Mehrwert stiften und Business-Ziele erreichen.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Berlin (up to 50km), München (up to 10km), Hamburg (up to 10km)
Experience
- VisaSenior UX ResearcherBANKING AND INSURANCEMarch 2021 - January 2025 (3 years and 10 months)Berlin, Germany
Qualitative User Research Across Multiple Client Projects
Conducted qualitative user research across multiple projects and client contexts to support product decisions, validation, and opportunity identification.Contributions included:- Defining and refining value propositions for new payment solutions based on user interviews and RITE testing- Validating value propositions using prototypes, with research-based recommendations for improvement- Understanding real-world usage of newly launched apps through customer interviews and identifying areas for product optimization- Identifying new business opportunities and unmet user needs through exploratory customer research - eBaySenior UX ResearcherE-COMMERCESeptember 2025 - February 2026 (5 months)Berlin, GermanyConducted qualitative user research to support the development and rollout of an AI-powered search assistant at eBay.Contributions included:- Validating assumptions and identifying usability and trust issues before and during rollout- Conducting longitudinal diary studies (2–3 weeks) to understand real-world search behavior over time- Identifying expectation gaps, pain points, and opportunity areas in AI-assisted search- Translating research findings into insights that influenced product prioritization and roadmap decisions
- Air LiquideUX ResearcherLOGISTICS AND SUPPLY CHAINJuly 2021 - February 2022 (7 months)Berlin, GermanySupported multiple digital initiatives at Air Liquide through qualitative user research and behavioral design to ensure alignment with real user needs and organizational constraints.Contributions included:- Designing a knowledge management system from scratch, based on insights from user interviews- Evaluating the usability and overall concept of a new digital tool, with research-based recommendations for feature improvements- Understanding user needs for the implementation of a warehouse management system through interviews with frontline workers- Developing a change management strategy grounded in user insights and behavioral design frameworks to support successful adoption
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Certifications
- UX DesignerCareerfoundry, Berlin2018
- Design Sprints and WorkshopsAJ&Smart, Berlin2021