Andy Mura

Full Stack Marketer

Moves to München, München, Nürnberg, Stuttgart, Frankfurt am Main

  • 48.1371
  • 11.5753
  • Indicative rate €850 / day
  • Experience 7+ years
Propose a project The project will only begin when you accept Andy's quote.

Availability not confirmed

Propose a project The project will only begin when you accept Andy's quote.

Location and geographical scope

München, Deutschland
Can work in your office at
  • München and 50km around
  • München and 100km around
  • Nürnberg and 100km around
  • Stuttgart and 100km around
  • Frankfurt am Main and 100km around


Project length
  • ≤ 1 week
  • ≤ 1 month
Business sector
  • Automobile
  • Banking & Insurance
  • Consulting & Auditing
  • Education & E-learning
  • Digital Agency and IT company
+25 autres
Company size
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
+1 autres




  • Englisch

    Native or bilingual

  • Deutsch

    Full professional proficiency

Skills (28)

Andy in a few words

Inbound marketer, founder, speaker, mentor (SAP/UN Women, MediaLab, Growthmentor), SaaS expert, digital transformation enthusiast, learn-by-doing while also having fun kinda person. Marketing strategy, business strategy, lead generation, content marketing, user onboarding, and growth. Your go-to person for marketing strategy (customer personas development, objectives, channels and tactics, budget allocation, monitoring, optimization) lead generation, growth, business strategy (competitor analysis, market analysis, product, positioning, pricing, strategic partnerships...), content marketing, inbound marketing, performance marketing, user onboarding, UX, and customer success.

Beratung auf DE oder EN




Digital Agency and IT company


Berlin, Deutschland

October 2012 - December 2013

○ Responsible for defining, creating and implementing the marketing strategy while identifying strategic positioning and sustainable competitive advantage within the business strategy
○ Set goal and created strategy within the company's marketing plan
○ Definition of milestones, responsibilities and schedule for the implementation of the marketing strategy
○ Analysis of target segment, market, sector and competitors
○ Business strategy, positioning, definition of services and processes, CI, promotion
○ In charge of identifying potential strategic partners and for negotiating terms and conditions within the scope of the cooperation


Consulting & Auditing

Corporate Strategy and Marketing Consultant

München, Deutschland

April 2006 - Today

Munich (Germany), Palo Alto, CA (USA)

○ Competitive Strategy
○ Product Development
○ Marketing Strategy/Content Strategy/Social Media Marketing Strategy
○ Lead Generation
○ Business Strategy

Some customers:
REWE, TARGET, SUSANNE BOMMER, MINI, Yourfone, The Bean Bros., Axxiome, Copact Era, StartSumo
  • Marketing Strategy
  • Business Strategy

Swarmcontent GmbH



München, Deutschland

March 2014 - December 2016

My tasks prior to incorporation:

○ Idea/concept development + MVP
○ Business Model/product development
○ Recruiting founding team
○ RM and QM
○ Analyses (market, sector, cost benefit/financial, buyer persona….)
○ Creation of CI, policy, structure…
○ Drawing up documentation for communication with partners and investors: one pagers, executive summary, business plan, presentations, pitch decks, videos, financial statements
○ Coordination of the activities within founding team
○Managed relations with partners and investors

Bootstrapping phase:

○ Market research
○ Implementation of the entire infrastructure for communication and administration
○ Company Guidelines, Legal Documentation, Framework Contract
○ Selection of legal partners
○ Preparation for accounting, invoicing, tax matters

From Incorporation:

○ Data collection for monitoring market and sector trends and steer business strategy decisions
○ Negotiations with external service providers and vendors
○ Negotiations with authorities and execution of legal/fiscal formalities
○ Financial planning, budgeting, monitoring
○ Compliance
○ Marketing Strategy
○ PR/Sales/RFPs/Negotiations
○ Advertising

Userlane GmbH

Software Publisher

Head of Marketing

München, Deutschland

December 2016 - Today

○ Marketing Strategy
○ Lead Generation
○ Recruiting and managing Marketing Team
○ Budget Allocation and Management
○ Evaluation of Targets/Objective/Measures
○ Channel Analysis and Reporting
○ Investor Reports
○ Managing PR and Advertising Partners
○ Managing Co-Marketing and Business Partnerships
○ Alignment Marketing-Sales-Customer Success Operations
○ Business Strategy
○ Creation of the entire Inbound Marketing Funnel
○ Content Marketing
○ Social Media Marketing
○ SEM (search engine marketing)
○ Influencer Marketing
○ Lead Generation
○ Automation


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