Description

Projekt-/Account-Manager, Digital Evangelist und Freelancer seit mehr als 7 Jahren : Ich habe bereits zahlreiche Projekte für Agenturen betreut und auch für Großunternehmen gearbetet (Opel, Deutsche Bahn,...). Zu meinen Fähigkeiten gehören: Projekt-/Account-Management, Marketing Data Analytics (Google Analytics, Adobe Analytics,...), SEO (diverse Tools) und SEM (zertifzierter Google Ads Spezialist). Zudem habe ich Erfahrung mit Social Media Marketing und kann Sie in diesen und anderen Themengebieten betreuen.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Frankfurt am Main (up to 50km), Frankfurt am Main (up to 100km), Mainz (up to 100km), Berlin (up to 100km), München (up to 100km), Hamburg (up to 100km), Köln (up to 100km), Düsseldorf (up to 100km), Stuttgart (up to 100km)

PVH Europe B.V,
freelancer
April 2023 - December 2024 (1 year and 8 months)
Amsterdam, Netherlands
Fashion company (focus on Online-Marketing, web analysis (Google Analytics and Adobe Analytics), Project Management) Designed and implemented web analysis strategies, aligning them with organizational goals of
Tommy Hilfiger & Calvin Klein to achieve a 30% increase in digital campaign efficiency
• Consulting on SEO for all web properties of all European markets (Onsite-Optimisation)
• Ongoing campaign performance and media performance for all European markets, digital analysis of web traffic (focus on DV360, CM360, Meta, TikTok, Snapchat, LinkedIn)
• Derivation of insights, learnings and recommendations for upcoming campaigns
• Creation of A/B tests and rule-based targeting activities to adapt and personalize customer experiences (based on Adobe Target)
• Definition and development of web analysis concepts (e.g.: Definition of KPIs, etc.), based on brand strategy and department individual strategic goals (Branding, Awareness or Performance)
• Governance and implementation web analysis concepts for all European markets (based on Google Analytics, Tealium, Adobe Analytics and Adobe Launch)
• Face to the client for all departments as well as all stakeholders in terms of process definition, standardised measurement concepts and digital channel reporting
• Ongoing professional web analysis (onsite and campaign), reporting and controlling (focus on Adobe
Analytics and Google Analytics), based on general KPI-concept
• Building several dashboards for different stakeholders to observe goals, KPIs and performance in real time
(Tableau, Looker Studio, etc.)
Innocean Worldwide Europe GmbH,
freelancer
April 2023 - March 2025 (1 year and 11 months)
Frankfurt, Germany
Creative Agency (focus on Project-Management, Online-Marketing, web analysis (Google Analytics, Adobe Analytics and Matomo)) Lead cross-functional analytics and marketing teams across 10+ European markets for the clients Kia Motors Europe, Hyundai Motors Europe & Genesis Motors Europe, driving a 25% increase in campaign performance and setting new regional standards for digital reporting
• Ongoing SEO activities for several brands (On- and Offsite-Optimization, focus on Semrush, Screaming Frog, ahrefs, WooRank)
• Ongoing campaign performance and media performance for all European markets, digital analysis of web traffic (focus on DV360, Meta, TikTok, Snapchat, LinkedIn)
• Derivation of insights, learnings and recommendations for upcoming campaigns
• Creation of A/B tests and rule-based targeting activities to adapt and personalize customer experiences and UX measurements (based on Adobe Target)
• Definition and development of web analysis concepts (e.g.: Definition of KPIs, etc.), based on brand strategy and department individual strategic goals (Branding, Awareness or Performance)
• Governance and implementation web analysis concepts for all European markets (based on Adobe Analytics and Adobe Launch)
• Ongoing professional web analysis (onsite and campaign), reporting and controlling (focus on Adobe
Analytics and Google Analytics), based on general KPI-concept
• Building several dashboards for different stakeholders to observe goals, KPIs and performance in real time
(Tableau, Looker Studio, Geckoboard, Datorama, etc.)
• Project-Management to integrate all relevant Adobe Tools (focus Adobe Analytics, Adobe Audience Manager, Adobe Dynamic Tag Manager / Adobe Launch, Adobe Social as well as Adobe Target)
• Project-Management to integrate all 3rd Party Tools (focus on implementation of APIs, e.g.: CRM-Tool, Newsletter-Tool, Car Configurator-Tool, etc.)
Web Analytics
Messe München GmbH,
freelancer
December 2019 - September 2022 (2 years and 9 months)
Munich, Germany
Agency services (focus on Project- / Account-Management, Online-Marketing (SMM, SEA), Online-Analysis) Led cross-functional marketing teams across 3+ European markets for multinational B2B clients, driving a 30% increase in campaign performance and lead generation
• Social Media-, Search Engine Advertising (focus on Facebook Advertising, Instagram Advertising, LinkedIn
Advertising, Twitter Advertising, Google AdWords Display Network, etc.)
• Campaign Management (focus on Google Ads, Business Facebook Manager, LinkedIn Campaign Manager)
• Project Management (Coordination with the clients)
• Professional web analysis, reporting and controlling (focus on Google Analytics, Google Data Studio and Facebook Insights)