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Andreas MeissnerAM

Average response time: 1 hour

About Andreas

Ich habe über 20 Jahre Erfahrung an der Schnittstelle von Unternehmertum, Digital Business und Creator Economy – zuletzt als Senior Vice President und Mitglied der Geschäftsführung bei Studio71, einem Unternehmen der ProSiebenSat.1-Gruppe.

Meine Schwerpunkte liegen im Aufbau und der Skalierung von Geschäftsmodellen, Business Development, digitalen Wachstumsstrategien und in der Zusammenarbeit mit Creators und Influencern.

Ich unterstütze Unternehmen als Berater und Interim-Manager: vom Strategie-Workshop über die Entwicklung neuer Erlösmodelle bis hin zur Führung von Teams und der KPI-gesteuerten Umsetzung.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Berlin (up to 50km), München (up to 50km), Hamburg (up to 50km), Köln (up to 50km)

Experience

  • Studio71 GmbH, a ProSiebenSat1 Company
    SVP Creators & Innovation
    October 2022 - September 2024 (1 year and 11 months)
    Berlin, Germany
    Member of the Management Board. Led all creator-centric business units, overseeing partnerships with top-tier YouTubers and emerging social media talent across Studio71's A&R, network and 360-degree artist management division. Developed and executed innovative projects, including the launch of virtual influencers, driving digital transformation and new revenue streams for the ProSiebenSat1 group.
    Digitale Kompetenz & Creator Economy-Expertise Führung & Teamentwicklung Zahlen- & KPI-Fokus Business Development & Wachstum Strategie- & Innovationsmanagement
  • Studio71 GmbH, a ProSiebenSat1 Company
    SVP Brand & Business Development
    November 2018 - October 2022 (3 years and 11 months)
    Led business development for Germany's leading multi-channel network. Founded "MGMT," a boutique management service for top social media artists in the GSA region, representing talents like ViktoriaSarina and Luca. Initiated virtual influencer projects for P7S1-Group with board-level backing. Connected 90+ influencers with brands and retailers, creating significant revenue.
  • 7NXT Health GmbH, a ProSiebenSat1 Company
    VP New Business
    November 2015 - August 2017 (1 year and 9 months)
    Berlin, Germany
    Built and scaled the New Business unit from the ground up – including budgeting, team setup, and operations. Started with publishing and merchandise projects, evolving into comprehensive creator-driven ecosystems. Achieved triple-digit growth via licensing, D2C ventures, and initiatives across merchandise, fashion, food, podcasts, and live events. The unit became a strategic growth engine for the company.

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Education

  • Diplom Kaufmann
    Universität Lüneburg
    2004
    Diplom Kaufmann
  • Universitas Udayana
    2002

Skill set

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