Description

Executive Creative & Production Leader für globale Markeninitiativen

Ich unterstütze Marken, die ihre kreative Wirkung skalieren, ihre Produktionsprozesse professionalisieren und globale Kampagnen konsistent über alle Touchpoints hinweg ausrollen wollen. Mit über 12 Jahren Erfahrung bei adidas (USA & Global), ABOUTKOKOMO und internationalen Konsumgütermarken bringe ich die perfekte Kombination aus Creative Direction, Production Leadership und Brand Strategy mit.

Was mich besonders macht? Ich vereine kreative Exzellenz mit operativer Präzision: Von der Ideenentwicklung bis zur finalen Umsetzung führe ich Teams, Agenturen und Stakeholder so, dass starke kreative Visionen effizient Realität werden — on time, on budget, on brand.

Ich bin spezialisiert auf:

Globale Marketingkampagnen & Creative Production (10–15 Mio. USD MWB p.a.)

Brand Strategy, Storytelling Frameworks & GTM-Planung

High-profile Collaborations & Talent Management

(Kanye West, Pharrell, Beyoncé, Blackpink, Messi u. v. m.)

Creative Direction & Art Direction für digitale, soziale und klassische Kanäle

Event Experience & Activations (World Cups, Olympics)

Aufbau kreativer Strukturen, Workflows & globaler Production Guidelines

Führung interdisziplinärer Teams & Agentursteuerung

Brand Building für neue Märkte (NA/EU)

Ich liefere Ergebnisse, die Marken schärfen, Prozesse beschleunigen und kreative Qualität skalierbar machen — von Kampagnen über Events bis hin zu globalen Brand Playbooks.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Berlin (up to 10km), Nürnberg (up to 50km), München (up to 50km), Frankfurt am Main (up to 10km)

Dreaming Sunset Inc
Sr. Advisor
AGRICULTURE
December 2023 - Today (2 years and 6 months)
Los Angeles, United States
• • Developing the brand narrative for North America
• • Lead brand building process and Brand Management
• • Brand Communications
• • Brand Partnerships / Collaborations
• • Creative Direction /Art Direction
• • Strategy and GTM
• • Social Media (IG, YT, LinkedIn)

Being the interim CMO for Dreaming Sunset while the start up was founded. Worked on 360 marketing and developed the brand play book.
Branding Go-to-Market (GTM) Strategy Branding
ABOUTKOKOMO
Director Strategy & Business Development
CULTURE
April 2023 - April 2025 (2 years)
Berlin, Germany
• • Developed and executed innovative brand strategies.
• • Managing and leading teams.
• • Led cross-functional teams to deliver integrated marketing campaigns across digital, social, and traditional media.
• • Created compelling storytelling frameworks that enhanced brand positioning and differentiation.
• • Broad industry network globally including creative talent.
• • Building agency hubs in Cape Town & Los Angeles.
Network Branding Idiation Business development Collaboration
Adidas America
Sr.Lead Production / Creative & Production
SPORTS
January 2018 - March 2023 (5 years and 2 months)
Los Angeles, United States
• • Managing & execution of global marketing campaigns.
• • Managing and leading a team of Producers, Art Directors & Graphic Designers.
• • Responsible for 10m-15m MWB per anno.
• • Setting up new collaboration like Jeremy Lorenzo (FEAR OF GOD)
• • Creative Shoot & Production
• • Establishing Global Production Guidelines
• • Broad industry network globally including agencies, creatives, photographers.
• • Experience working with high level artists and athletes such as:
• • Kanye West, Pharrell Williams, Beyonce, Black Pink, Lionel Messi, James Harden, Jerry Lorenzo, Paul Pogba, etc.
Video production Post production pré-production Budgeting Legal