Anastasiia M.

As a Senior Product Designer, I worked on pdf.net and contracts.net — SaaS products for editing, managing, signing, and collaborating on documents.

I was responsible for designing and improving complex end-to-end product flows, from early problem definition and UX structure to polished UI, edge cases, and developer-ready specifications.

My main areas of work included:

• redesigning the document dashboard and file-management experience

• folders, list and card views, bulk actions, upload states, trash, and contextual actions

• AI Chat for working with document content

• electronic signatures and send-for-signature flows

• collaboration and team functionality

• onboarding, registration, subscriptions, and paywalls

• storage limits, permissions, account states, and usage restrictions

• AI-powered document and tax-form experiences

I worked closely with product managers and developers to translate business requirements and technical constraints into clear, scalable user flows. A large part of my contribution involved identifying edge cases, simplifying complex logic, and making sure the experience remained understandable across different user types and subscription states.

My work on the document-signing experience contributed to a 16% increase in customer lifetime value and a 35% increase in revenue.

I worked on subscription, acquisition, activation, and monetisation experiences for entertainment and subscription-based products, including Yandex Plus, Kinopoisk, and Yango Plus.

My contribution included designing and improving user journeys across mobile and web, with a strong focus on helping users understand the value of the subscription and making the path to activation and purchase clearer.

I worked on:

• subscription onboarding and activation flows

• referral programmes and acquisition mechanics

• paywall concepts and pricing communication

• mobile subscription journeys

• experiments aimed at improving conversion

• localisation and product adaptation for international markets

• subscription experiences for the MENA region

I designed several paywall approaches based on different user motivations, including more rational, benefit-focused concepts and more emotional, content-driven concepts.

I also redesigned the referral experience, helping simplify the flow and make the value of participation clearer. The redesign contributed to a 10% increase in new activations and a 10% increase in referral traffic.

My role involved working closely with product managers, analysts, researchers, developers, and other designers, using product data and experimentation to validate and improve design decisions.

I worked on an EdTech product for learning English and Spanish, created for users in the US and Latin American markets.

I contributed to the product from an early stage and helped design and launch the first version within four months.

My work included:

• structuring the learning experience and lesson flows

• designing interactive exercises and learning mechanics

• speech-to-text functionality and pronunciation practice

• gamification and progress-tracking features

• onboarding and course-selection experiences

• responsive mobile product design

• adapting the experience for different languages and markets

I worked closely with product managers, developers, content specialists, and language experts to turn educational requirements into simple and engaging digital experiences.

A key part of my contribution was balancing learning effectiveness with usability and motivation — making the product easy to understand while encouraging users to continue their course.

The launched product reached 2.1K daily active users and achieved a 75% course-completion rate.