About Amina
English
Native or bilingual
Dutch
Conversational
French
Conversational
German
Conversational
Spanish
Conversational
Experience
- Self-employedE-commerce Web Designer & Sales Funnel StrategistFebruary 2023 - August 2025 (2 years and 6 months)I work directly with eCommerce brands to design, build, and optimize high-converting Shopify stores focused on sales performance, user experience, and scalable growth.As a Shopify Developer and E-commerce Growth Specialist, I specialize in Conversion Rate Optimization (CRO), UX/UI strategy, and sales funnel optimization. My goal is to create Shopify stores that guide customers smoothly from landing page to product page to checkout, increasing conversions and improving average order value (AOV).My expertise includes Shopify store development, Shopify theme customization, product page optimization, landing page design, on-page SEO, technical SEO, and site speed optimization. I also implement upsell and cross-sell strategies, as well as Klaviyo email marketing automation flows such as abandoned cart, welcome series, and post-purchase sequences.I have worked on full Shopify store builds, redesign projects, and conversion audits. Every store I build is mobile-responsive, fast-loading, SEO-optimized, and aligned with the brand’s identity and positioning.My approach combines customer journey mapping, buyer psychology, and data-driven optimization to turn traffic into paying customers and improve overall store revenue.
- RemoteE-commerce Web Designer| Sales Funnel ExpertNovember 2021 - July 2022 (8 months)E-commerce Web Designer | Shopify & Sales Funnel Optimization ExpertI design and develop high-converting e-commerce websites and Shopify stores focused on conversion rate optimization (CRO), user experience (UX/UI), and scalable online growth.My goal is simple: increase conversions, boost sales, and improve customer journey performance through strategic store structure, SEO optimization, and sales funnel optimization.What I do:• Shopify store design & development• E-commerce website optimization• Conversion rate optimization (CRO)• Sales funnel strategy & funnel build• High-converting landing pages• Checkout optimization & upsell systems• Product page optimization• Technical SEO & on-page SEO• Performance & site speed optimization• Klaviyo email marketing integrationEvery e-commerce project is built around buyer psychology, structured navigation, mobile responsiveness, and data-driven optimization not just aesthetics.If you're looking for a Shopify expert who combines design, SEO, CRO, and funnel strategy to drive measurable revenue growth, let’s connect.
- Independent Client ProjectsShopify Developer & Conversion SpecialistMarch 2022 - December 2022 (9 months)During this period, I worked on multiple Shopify development projects for small and growing e-commerce brands aiming to launch, scale, or optimize their online stores for better conversions and revenue growth.My responsibilities included Shopify theme customization, product page optimization, checkout setup, backend configuration, UX/UI improvement, and store performance optimization. I implemented conversion rate optimization (CRO) strategies to reduce cart abandonment, improve customer journey flow, and create a seamless buying experience from landing page to checkout.Through structured improvements in navigation architecture, page hierarchy, internal linking, and mobile responsiveness, I enhanced user engagement, on-site behavior, and overall e-commerce performance. I also applied on-page SEO best practices, site speed optimization, and sales funnel optimization to increase visibility and improve store efficiency.I collaborated closely with clients to understand their target audience, brand positioning, and sales objectives ensuring each Shopify store was aligned with their marketing strategy, customer psychology, and long-term growth goals.
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Education
- Bachelor’s in Business & Digital CommerceTechnical University of Munich2022Studied business principles with a focus on digital commerce, e-business strategy, and online marketing fundamentals. Gained strong foundation in consumer behavior, market analysis, and technology driven business models skills directly applicable to e-commerce development and sales funnel strategy.