About Amanda
Imagine scrolling through your feed after a long day — Facebook, Instagram, maybe a quick stop on Tiktok. Suddenly, you hit a post that makes you pause. You smile. You think. You send it to a friend because “this is so us”.
That moment — the scroll-stopping, story-sparking moment — is exactly what I love creating.
I’m Amanda Šoba, a social media manager, videographer, and short-form content creator with 3 years of hands-on experience. I believe great social media isn’t about showing products — it’s about telling stories, building connection, and giving brands a voice that people actually want to listen to.
My background spans social media management, short-form video creation, content strategy, and community building. I’ve managed full profiles for lifestyle brands, restaurants, hotels, food companies, and product-based businesses. From developing strategy to filming, editing and writing captions, I take care of the full journey: concept → creation → execution.
I work remotely from Slovenia and I’m currently preparing for a move to Berlin. Until then, I’m fully available for remote projects — and excited to support brands in Berlin on-site soon.
Beyond the technical skills, I’m someone who genuinely enjoys understanding a brand’s personality and translating it into content that feels human. I keep up with trends, but I don’t believe in copying them blindly. Every brand deserves its own tone, its own rhythm, its own “this feels right”.
Outside of work, I’m a lover of music, travelling, new cultures, and anything that lets me meet people with interesting stories. I’ve lived in the US and Canada, gained a master’s degree in German studies, and learned how to adapt quickly and creatively to new environments — something that shows up in my work every day.
If you’re looking for a creative partner who is motivated, reliable, collaborative and genuinely excited to help your brand grow — I’d be glad to connect.
Slovenian
Native or bilingual
English
Fluent
German
Fluent
Croatian
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceSocial media marketing, content creationJanuary 2024 - Today (2 years and 5 months)Ljubljana, SloveniaCreation of creatives for advertising purposes – video and static contentDeveloping social media strategies (Instagram, TikTok)Writing scripts for TikToksOrganizing photoshootsFilming and editing videos for various channels – IG Reels, TikTokIndependently managing social media accountsBuilding social media strategiesFilming and editing video content for advertising purposes:
- Adstarsocial media marketing managerMay 2023 - December 2023 (7 months)Strategic planning, curation and publishing of content on social platforms Communicating with influencers and UGC creators on 10+ markets Developing concepts for external creatives and in-house photoshoots Preparation of material (photo and video) to be used on social media, ads, websites Organising photoshoots and working as a 2nd photographer and videographer
- Adstar - digital agencyWebpage administratorJanuary 2023 - May 2023 (4 months)Taking care of online shops for 15+ countries Edit and translate online stores Preparation of texts and creatives for websites Cooperation and coordination with project managers Managing and organising work with external contractors (translators, administrators)
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Education
- Faculty of Arts2015
- Faculty of Arts2019
Certifications
- Google certification in fundamentls of digital marketingGoogle2022
- Certification in Social Media MarketingHubSpot Academy2023