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Alper Taner

App Marketing Specialist & Consultant

Moves to Berlin, Berlin, München

  • 52.517
  • 13.3888
  • Indicative rate €889 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 12h
Propose a project The project will only begin when you accept Alper's quote.

Part time, 2 days a week

Propose a project The project will only begin when you accept Alper's quote.

Location and geographical scope

Location
Berlin, Deutschland
Can work in your office at
  • Berlin and 50km around
  • Around Berlin and 100km
  • Around München and 100km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
Would prefer avoiding:
Defense & Military
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Languages

  • Englisch

    Native or bilingual

  • Deutsch

    Full professional proficiency

  • Italienisch

    Full professional proficiency

  • Spanisch

    Basic

  • Russisch

    Basic

Categories

Skills (32)

Alper in a few words

appgrowthconsultant.com
I support companies in various verticals (shopping, health, lifestyle, utility, education,..) across the globe focusing in US and EMEA on app growth and retention topics such as performance marketing channel audits and setups, ASO, conversion funnel optimization, CRM automation, marketing and monetization strategy, marketing tech stack tooling and ad-hoc projects like e-commerce product feed creation and campaign automation:

Grew a global health app’s active paid subscriber base by 7.3x within 10 months through multiple performance marketing channels with net LTV > CAC

Audited 10+ apps’ performance marketing channels (FB, UAC, ASA, RTB,..) in multiple verticals, leading to 20-80% better efficiency in media spend ($10k to $100k+ per month in savings)

Ran App Store Optimization (ASO) Strategy:
-for a US-based VPN app, leading to 30% higher visibility score and 25 more #1 ranked keywords within 3 months
-for a US-based health app, leading to 224% higher visibility score and 32 more #1 ranked keywords within 5 months (150% higher visibility score after the first update - app ranking top 10 for 60 new keywords)

Created and implemented 10+ app tracking concepts for multiple verticals, from e-commerce to subscription-based apps

Ran workshops on ASO, conversion funnel optimization, in-app analytics and attribution, data-driven creative assets planning, CRM strategy and automation, multi-platform performance campaign setup and automation, audience refinement and brand management

Let's talk :)

Experience

Freelancer

Digital & IT

App Marketing Specialist & Consultant  - As a freelancer

Berlin, Deutschland

January 2017 - Today (4 years and 10 months)

Highlights:

• Grew a global health app’s active paid subscriber base by 7.3x within 10 months through multiple performance marketing channels with net LTV > CAC
• Audited 10+ apps’ performance marketing channels (FB, UAC, ASA, RTB,..) in multiple verticals, leading to 20-80% better efficiency in media spend ($10k to $100k+ per month in savings)
• Ran App Store Optimization (ASO) Strategy:
- for a US-based VPN app, leading to 30% higher visibility score and 25 more #1 ranked keywords within 3 months
- for a US-based health app, leading to 224% higher visibility score and 32 more #1 ranked keywords within 5 months (150% higher visibility score after the first update - app ranking top 10 for 60 new keywords)
• Automated Apple Search Ads campaigns based on MMP data to minimize spend on low volume unknown keywords and maximize ROAS with set of automated rules managed by scripts
• Created and implemented 10+ app tracking concepts for multiple verticals, from e-commerce to subscription-based apps
• Ran workshops on ASO, conversion funnel optimization, in-app analytics and attribution, data-driven creative assets planning, CRM strategy and automation, multi-platform performance campaign setup and automation, audience refinement and brand management
digital marketing facebook marketing app store optimization mobile marketing facebook ads instagram ads twitter ads apple search ads

DaWanda

E-commerce

Senior Mobile and Display Marketing Manager

April 2017 - September 2018 (1 year and 5 months)

(DaWanda got acquired by Etsy in June, 2018)

• As a business owner of mobile app and product feed;
– Prepared and executed a product roadmap for improvements in user acquisition and retention strategy, tracking and personalization
– Started new acquisition, retargeting and CRM campaigns which led up to 45% y-o-y growth in monthly revenue and 30% growth in MAUs with similar budgets as previous period
– Improved the retention rate of Facebook app campaigns’ by almost 100% for week 1, 4 and 8 and product view to add to cart rate increased by 2.5x through focusing on better UX, using the funnel approach and automation in CRM
– Worked in a full stack team using Scrum / Kanban for product development

• As a senior mobile and display marketing manager:
– Managed monthly six-digit user acquisition and retargeting campaigns for both app and web channels (except SEM)
– Set up automations for app and web Facebook campaigns with dynamic audiences, creative and bids, leading up to 50% lower cost per acquisition and higher engagement with less optimization efforts
– Improved and fixed app and web marketing tracking set up and created standardized processes for better data structure and optimization
– Supervised intern in optimizing affiliate channel set up and re-activation promotions
– Worked on financial models and growth forecast for app with top management, created ROI, cohort and ASO reports
mobile marketing display marketing marketing automation app store optimization product management growth hacking

Delivery Hero

E-commerce

Mobile Marketing Manager

October 2016 - April 2017 (6 months)

• Launched and managed seven-digit budget for user acquisition and retargeting campaigns for apps (i.e. Facebook, ad networks) and supported desktop channels for German market
• Supported improvement of product feeds, reports and app tracking setup
• Collaborated with international marketing teams and project managers to transfer knowledge and apply learnings from other markets
• Continuously tested new targeting options, campaign setups, ad networks, creatives, ad hoc campaigns, ASO experiments to challenge the status quo and for better efficiency
aso facebook ads product feed smartly mobile marketing digital marketing performance marketing

Bonial International Group

E-commerce

Mobile Marketing Manager

April 2015 - October 2016 (1 year and 6 months)

• Launched and managed user acquisition and retargeting campaigns for the US market across 20+ channels (i.e. Facebook, AdWords, SDK partners, DSPs, ad networks and apps) to facilitate strong growth and increased customer lifetime value (LTV)
• Conducted App Store Optimization (ASO) through continuous experimentation which resulted in double digit percentage increase in conversion rate on Google Play Store
• Led the creation of new ad formats and multivariable tests with new audience targeting, geolocation, and scheduling to increase the reach and diversify the acquisition setup
• Executed marketing activities of a beta shopping list app including ASO, user acquisition, positioning strategy and market analysis with a selected team of 7 experts
• Supported product development team on user retention rate improvement projects by providing market intelligence which accelerated project’s time to market
• Collaborated with German and French mobile marketing, CRM, Inbound Marketing, Product, Developers and Business Intelligence teams on daily/weekly basis to improve the acquisition setup and user retention rate
mobile marketing ad networks aso crm tracking setup app marketing

Beintoo

Digital & IT

Mobile Marketing Operations Manager

Mailand, Italien

May 2014 - April 2015 (11 months)

• Managed execution of all marketing operations for the mobile apps ranging from running marketability tests for various features to user acquisition campaigns (100+ ad networks) and affiliate networks including Commission Junction, LinkShare, Pepperjam
• Performed in-depth analysis of all in-app activities and presented the findings in weekly reports to internal shareholders
• Operated and improved company's app analytics tracking and storage by using Google Analytics and MobileAppTracking in order to strengthen the engagement and loyalty solutions
• Worked with top management, product, developer, design, and marketing teams in the US and China on a daily basis to manage projects
• Led market research and business development for new company projects, notably the creation of proximity based mobile DMP (now called Cuebiq)
• Created, optimized, and led the mobile hyperlocal online to offline campaigns for brands like Adidas, Aeropostale, Coca-Cola, Macy’s, Sephora, Volkswagen in the US & European markets
mobile marketing dmp affiliate marketing user acquisition user retention product management user growth crm

SSA Consulting Group

Digital & IT

Freelancer - Brand Consultant

Singapur, Singapur

June 2013 - September 2013 (3 months)

• Developed rebranding for the company with agile consulting and research by following brand audit, ideal branding, positioning and implementation steps; culminating in a 10 page report and presentation
• Conducted brand audit through market research, competitor analysis, and newly-compiled internal data; increased efficiency through restructuring the conglomerate by creating 5 new departments to cater to specific target audience
• Pioneered strategic plans to enhance service quality and customer satisfaction
• Generated unique, implementable 6-month marketing campaigns, online and offline
brand management marketing strategy brand audit market research

Education