Description

I help SaaS, B2B and digital product companies make better product, customer and growth decisions through market research, customer insights and analytics.

Over the past 10+ years, I have worked across SaaS, gaming and technology companies including Open-Xchange, Wargaming and Gameloft. My experience spans customer research, competitive intelligence, product analytics, segmentation, Voice of Customer programs, dashboard development and strategic market analysis.

I specialize in transforming complex customer, behavioral and market data into clear business recommendations that support product strategy, go-to-market planning and commercial decision-making.

Typical projects include:

• Market research and competitive intelligence

• Customer interviews and survey research

• Customer segmentation and persona development

• Product analytics and KPI framework design

• Voice of Customer and NPS programs

• Dashboard development (Power BI, Tableau, Looker Studio)

• SQL and Python-based analysis

• Product validation and go-to-market research

In addition to my consulting background, I am the founder of Truvo, an AI-powered nutrition tracking application for iOS and Android. Through this project I combine customer research, product strategy, analytics and hands-on product development.

If you're looking for a partner who can bridge customer insights, business strategy and analytics, I'd be happy to discuss your project.

Industry field of expertise

Languages

English
Fluent
German
Conversational
French
Conversational
Romanian
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

TRUVO
Founder & Product Lead
RESEARCH
March 2026 - Today (4 months)
Berlin, Germany
AI-powered nutrition tracking mobile application (iOS & Android)2025 – Present
– Designed and launched an AI-powered nutrition tracking mobile application for iOS and Android, managing the full product lifecycle from concept through MVP, user testing and launch.
– Built the app using React Native (Expo), Supabase and AI integrations — demonstrating end-to-end product and technical ownership.
– Implemented AI-powered meal logging and calorie estimation to reduce manual food tracking friction.
– Designed the product measurement framework, including event tracking, KPI definition, onboarding funnel analysis and user behavior measurement using GA4 and product analytics best practices.
– Conducted continuous user research and designed experimentation frameworks to drive iterative product improvement.
– Managed product strategy, feature prioritization, UX design and go-to-market planning independently.
Business intelligence Market Research Product management Product Analytics Competitive Intelligence
Open-Xchange
Market Research Manager
August 2022 - April 2025 (2 years and 8 months)
Berlin, Germany
– Owned end-to-end Market & Customer Insights strategy supporting Product, Marketing, Sales, and CX leadership — acting as the primary Voice of the Customer across all business units.
– Built executive dashboards (Power BI) used by Product, Marketing and CX leadership, reducing manual reporting effort and accelerating decision-making cycles.
– Led competitive intelligence programs supporting product positioning and strategic roadmap decisions across multiple international markets.
– Designed and executed qualitative and quantitative research programs (surveys, interviews, usability tests, NPS, segmentation) that directly shaped GTM priorities.
– Translated complex analytics into clear strategic recommendations for C-level stakeholders, influencing product investment and go-to-market decisions.
– Partnered with Product and Engineering to validate concepts, test features, and improve customer experience through evidence-based iteration.
Wargaming
Consumer Insights Analyst
June 2019 - July 2022 (3 years and 1 month)
Berlin, Germany
– Conducted advanced quantitative research and behavioral analytics across mobile and PC gaming products.
– Built player segmentation and lifecycle models combining survey and behavioral datasets, informing retention and monetization strategy.
– Led competitive benchmarking and market opportunity assessments across regions.
– Supported multi-million-euro product and marketing investment decisions through evidence-based analysis.
– Designed and analyzed A/B tests to optimize acquisition, engagement, and monetization.