Alexandra H.

I help fintech, digital asset, ETF and financial services companies grow across Europe through strategic marketing, go-to-market execution and demand generation.

With 15+ years of experience, I have built and scaled marketing functions, launched products in multiple European markets, and delivered integrated campaigns across DACH, the UK and France. My background spans traditional finance, asset management, ETFs/ETPs, fintech and digital assets, giving me a unique understanding of regulated financial products and complex market environments.

One of my key strengths is translating complex financial, investment and blockchain concepts into clear, compelling content for different audiences. Whether communicating in German, English or French, I help companies turn technical product features into messaging that resonates with investors, institutions, partners and end clients.

My expertise includes growth marketing, product launches, brand positioning, PR, content strategy, thought leadership, events, partnerships, lead generation and user acquisition. I have supported the launch of 14 crypto ETPs across Europe and worked with leading organisations including Bitwise (formerly ETC Group), BNY Mellon, Invesco and Sanlam.

Native German and French speaker, fluent in English, with extensive experience working across European markets and managing international stakeholders.

Whether you are entering a new market, launching a product, increasing brand awareness, localising content for European audiences or building a scalable marketing engine, I bring a hands-on, results-driven approach focused on measurable business growth.