Description

Hi, I'm Alexandra! I'm a Senior UX Designer based in Berlin, Germany with 10+ years of experience. I'm passionate about improving the lives of users through easy and intuitive digital solutions!

My To Dos as a UX Designer:

• benchmarking, competitor analysis

• ideation with requirements from users and business (KPIs)

• create paper prototypes, wireframes, click dummies

• testing: prepare, conduct and analyze user tests (lookback, rapid user test)

• create user flows (BPMN), flow charts, customer journeys

• document hypotheses and recommend the testing method: A/B tests tests, polls (hotjar, survey monkey), user tests

• feedback rounds with UX, stakeholders, developers, product managers

Overview of some projects:

• optimized eCommerce pages: home, PDPs, PLPs, content pages, collection pages

• RWD - responsive web design

• checkout experience (one page checkout and multi-step checkout)

• B2B experience

• Omnichannel experience: optimized an internal brick and mortar tool

• SSO - single sign on experience

• CRM: NL & NL administration in customer account

• SEO landing pages

• created a new concept of an B2C online return process

• optimized an online appointment booking tool

• new concept of a B2B CMS tool

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
Polish
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km), München (up to 20km)

Sopra Steria
UX Expert
DIGITAL AND IT
March 2023 - Today (3 years and 3 months)
Berlin, Germany
UX DESIGN and USER RESEARCH:
I support Sopra Steria for a client of the public authority. My focus is on creating wireframes for internal expert software and discuss those wireframes with stakeholders and users. I prepare, conduct and evaluate eg. user testings to validate my wireframes and optimize them including the findings from the user testings.
SAFe® Scrum User Experience Design UX Research User Research User Centered Design
DAYONE GmbH
UX Designer
DIGITAL AND IT
October 2022 - March 2023 (5 months)
Berlin, Germany
UX Design für einen Omnichannel / E-Commerce Kunden:
- heuristische Evaluation von existierenden Seiten
- Neukonzeption von Seiten
- Optimierung der PDP
- Vorschlagen von User Tests / A/B-Tests
- Vorbereiten und Aufsetzen von Umfragen in Hotjar
- Analyse von Recodings in Hotjar
- Grobkonzeption eines neuen Prozesses / Flow-Darstellung
- Feature-Optimierung
User Experience Design UX Design User Research User Centered Design Figma Wireframing Prototyping
Moccu GmbH & Co. KG
UX Designer
DIGITAL AND IT
April 2022 - September 2022 (5 months)
Berlin, Germany
UX DESIGN:
• benchmarking, ideation, wireframing, prototyping, presenting concepts to stakeholders

USER RESEARCH:
• user testing of a new concept: preparing the interview, scenario, conducting the test and sharing findings & insights
User Experience Design Wireframing Prototyping Figma User Testing User Research Benchmark