About Alexander
Growth Marketing Leader with 8+ years of experience building and scaling data-driven acquisition systems in HealthTech and high-growth scale-up environments. Proven ability to combine analytical rigor with commercial thinking and team leadership. Extensive experience driving B2C growth for App and managing multi-million budgets while aligning cross-functional stakeholders to deliver measurable business impact.
German
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- Health TechGROWTH MARKETING LEADHEALTH AND WELLNESSNovember 2025 - February 2026 (3 months)Berlin, Germany
- Lead and develop the Growth Marketing team, driving sustainable growth (+XX% YoY) across a multi-million marketing budget
- Own paid acquisition strategy and full budget responsibility across AIS DACH products
- Drive end-to-end online lead generation and optimize lead flow across digital touchpoints
- Scale and structure the performance marketing setup with focus on efficiency and incrementality
- Establish server-side tracking architecture (GTM server-side, attribution, data integrity)
- Advance CRM and lead nurturing strategy to improve marketing-to-sales alignment
- Define roadmap, forecasting and investment planning
- Partner with commercial, product and sales leadership to drive revenue impact
- Health TechSenior B2C Paid Performance Marketing ManagerHEALTH AND WELLNESSApril 2024 - October 2025 (1 year and 6 months)Berlin, Germany
- Owned multi-market paid acquisition strategy for B2C App, managing an annual €XXM budget and driving +XX% YoY user growth
- Built scalable cross-channel frameworks improving efficiency and allocation logic
- Implemented hypothesis-driven testing programs, increasing ROAS by +XX%
- Optimized forecasting and budget steering through deep performance analysis
- Implemented global server-to-server tracking (MMP, CAPI) improving attribution accuracy
- Led app growth initiatives increasing MAU by +XX%
- Reduced CPA by -XX% across major paid channels
- Increased organic installs by +XX% through ASO strategy
- SelbstständigDigital Strategy & Performance MarketingAugust 2018 - Today (7 years and 10 months)Berlin, Germany- developed and executed marketing channel strategies, with a focus on paid search platforms like Google Ads, Apple Search and Microsoft Advertising, Meta Ads & TikTok Ads- managed daily campaign execution, reporting, and analysis to optimize performance- designed and implemented hypothesis-driven testings to optimize paid search channels - refined keyword strategies, implement effective ad copies and enhance landing page experiences to boost campaign performance
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Certifications
- Digital Marketing Analytics - FundamentalsOMR2022