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Alexander RichterAR

Alexander Richter

Interim Senior Product Lead | Head of Product

€800/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Alexander

I work with companies facing complexity in their digital products.

With 10+ years in product management - from Senior Technical IC roles to Head of Product Management - I’ve led cross-functional teams and owned product strategy and delivery across D2C, regulated markets, and large-scale digital platforms.

Most recently, as Head of Product Management at Sanity Group, I was responsible for aligning C-level strategy with execution, establishing clear product ownership, and turning fragmented initiatives into focused, outcome-driven roadmaps.

Before that, I worked as a Senior Technical Product Manager at nu3 and spent several years at Publicis Sapient, operating at the intersection of business goals, technical architecture, and delivery in complex enterprise environments.

In addition to my corporate background, I’ve built and launched my own D2C brand. This founder experience shapes my product approach: unit economics over features, focus over noise, and decisions grounded in data rather than opinion.

I typically support companies that:

- lack clear senior product ownership
- struggle with prioritisation, alignment, or delivery momentum
- need experienced product leadership to stabilise or scale their digital products

My work focuses on product strategy, technical roadmapping, team leadership, and leveraging AI-driven workflows to cut discovery time and accelerate delivery.

📍 Berlin
📬 Open to product leadership engagements (fractional, interim, or project-based)
  • English

    Native or bilingual

  • German

    Native or bilingual

  • Russian

    Fluent

Can work on-site
Berlin (up to 50km)

Experience

  • Sanity Group
    Head of Product Management
    August 2023 - November 2024 (1 year and 3 months)
    Berlin, Germany
    Promoted to lead Sanity Group’s Central Brand Team, overseeing all digital brand output across Web/Product, Design, Content, and SEO.

    Reporting directly to the CEO and later the COO, acting as a strategic counterpart for digital transformation, product vision, and cross-brand initiatives.

    Managed and developed a multidisciplinary team of 7 (Product Managers, Designers, Copywriters, and SEO Specialists), ensuring seamless collaboration and delivery across the company’s four core brands.

    Defined and executed the product and brand strategy for Sanity Group’s corporate platform and its sub-brands, driving alignment between business objectives, brand identity, and technology.

    Led digital transformation and D2C modernization, consolidating legacy brand websites into a unified and scalable e-commerce ecosystem.

    Partnered with executive leadership on strategic planning, resource allocation, and OKRs, ensuring measurable progress on growth, conversion, and brand KPIs.

    Established operational excellence frameworks — standardizing product development, creative workflows, and sprint rituals across internal and external teams.

    Balanced creative integrity and commercial performance, shaping Sanity Group’s transition into a mature, brand-driven organization within the regulated German cannabis industry.
    E-commerce Product Leadership Multibrand Responsibility Start-up D2C
  • nu3 GmbH
    Senior Manager, Technical Product Management
    E-COMMERCE
    July 2021 - November 2022 (1 year and 4 months)
    Berlin, Germany
    Defined and executed the product vision and digital strategy for nu3 and its sub-brands (Skintist, BEAVITA, Redcare) across seven European markets.

    Transitioned from individual contributor to team lead, building and managing a cross-functional team of ~6 (1 PM, Lead Designer, 2 Developers, QA, and Tech Director).

    Led the rebrand and relaunch of nu3’s D2C ecosystem — including a full Shopify migration, updated design system, and improved conversion and retention funnels.

    Oversaw the BEAVITA rebrand and Skintist launch (Shop Apotheke’s skincare line), managing digital experience, e-commerce rollout, and brand positioning.

    Collaborated closely with marketing, operations, and executive leadership to align product roadmaps with growth and brand objectives.

    Introduced data-driven decision frameworks, implementing analytics dashboards (GA4 / BigQuery / Looker) and KPI reporting rituals to guide roadmap prioritization.

    Championed user-centric design and CRO experimentation, improving mobile UX, checkout flows, and overall site performance across multiple EU markets.

    Acted as the strategic bridge between business, brand, and tech, ensuring product scalability, regulatory compliance, and sustainable growth.
    E-commerce Brand & Digital Transformation UI/UX Design Product Leadership Shopify
  • Publicis Sapient
    Junior Associate Product & Program Management
    October 2014 - August 2017 (2 years and 10 months)
    Munich, Germany
    Supporting as working student in product & project management, project estimation, planning & delivery, invoicing.
    Project Management Scrum Financial Reporting Product Leadership Data-Driven Product Growth

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Education

  • Social Media Marketing Certificate Diploma
    Social Media Marketing Certificate Diploma
  • Bachelor of Arts
    Hochschule für angewandtes Management
    2017
    Bachelor of Arts

Skill set

Categories