About Alexander
English
Native or bilingual
German
Native or bilingual
Russian
Fluent
Experience
- Sanity GroupHead of Product ManagementAugust 2023 - November 2024 (1 year and 3 months)Berlin, GermanyPromoted to lead Sanity Group’s Central Brand Team, overseeing all digital brand output across Web/Product, Design, Content, and SEO.Reporting directly to the CEO and later the COO, acting as a strategic counterpart for digital transformation, product vision, and cross-brand initiatives.Managed and developed a multidisciplinary team of 7 (Product Managers, Designers, Copywriters, and SEO Specialists), ensuring seamless collaboration and delivery across the company’s four core brands.Defined and executed the product and brand strategy for Sanity Group’s corporate platform and its sub-brands, driving alignment between business objectives, brand identity, and technology.Led digital transformation and D2C modernization, consolidating legacy brand websites into a unified and scalable e-commerce ecosystem.Partnered with executive leadership on strategic planning, resource allocation, and OKRs, ensuring measurable progress on growth, conversion, and brand KPIs.Established operational excellence frameworks — standardizing product development, creative workflows, and sprint rituals across internal and external teams.Balanced creative integrity and commercial performance, shaping Sanity Group’s transition into a mature, brand-driven organization within the regulated German cannabis industry.
- nu3 GmbHSenior Manager, Technical Product ManagementE-COMMERCEJuly 2021 - November 2022 (1 year and 4 months)Berlin, GermanyDefined and executed the product vision and digital strategy for nu3 and its sub-brands (Skintist, BEAVITA, Redcare) across seven European markets.Transitioned from individual contributor to team lead, building and managing a cross-functional team of ~6 (1 PM, Lead Designer, 2 Developers, QA, and Tech Director).Led the rebrand and relaunch of nu3’s D2C ecosystem — including a full Shopify migration, updated design system, and improved conversion and retention funnels.Oversaw the BEAVITA rebrand and Skintist launch (Shop Apotheke’s skincare line), managing digital experience, e-commerce rollout, and brand positioning.Collaborated closely with marketing, operations, and executive leadership to align product roadmaps with growth and brand objectives.Introduced data-driven decision frameworks, implementing analytics dashboards (GA4 / BigQuery / Looker) and KPI reporting rituals to guide roadmap prioritization.Championed user-centric design and CRO experimentation, improving mobile UX, checkout flows, and overall site performance across multiple EU markets.Acted as the strategic bridge between business, brand, and tech, ensuring product scalability, regulatory compliance, and sustainable growth.
- Publicis SapientJunior Associate Product & Program ManagementOctober 2014 - August 2017 (2 years and 10 months)Munich, GermanySupporting as working student in product & project management, project estimation, planning & delivery, invoicing.
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Education
- Social Media Marketing Certificate DiplomaSocial Media Marketing Certificate Diploma
- Bachelor of ArtsHochschule für angewandtes Management2017Bachelor of Arts