Alessandro Frangelli

At Edenspiekermann, I worked across UX, UI, service design, and product strategy to craft digital products that were both user-centric and strategical ly grounded. I led several high-impact projects, guiding multidisciplinary teams from discovery through delivery.

I had the opportunity to col laborate with some of the leading companies in the DACH region, particularly in the healthcare, energy, and mobility sectors - tackling complex chal lenges and delivering scalable, intuitive solutions. My work ranged from building design systems to shaping end-to-end service experiences, always with a strong focus on clarity, usability, and business alignment.

I worked closely with cross-functional teams, clients, and stakeholders to shape product roadmaps, define user journeys, and ensure design decisions aligned with both user needs and business objectives. I facilitated workshops, led design sprints, and presented strategic thinking to executive-level audiences.

I also contributed hands-on to the design craft - developing design systems, prototyping complex interactions, and guiding visual direction. My work ranged from enterprise-scale platforms to nimble MVPs, always with a focus on clarity, scalability, and purposeful design.

Beyond project work, I played an active role in mentoring junior designers and refining our internal design processes to elevate quality and consistency across the board.

Inc ollaboration with product development consultancy aacn, I led the brand and product design for Ostrom, a forward-thinking energy retailer providing clean energy to households across Germany.

My responsibilities included:

• Defining the complete visual identity, including logo design, colour and typography systems, and comprehensive brand guidelines

• Designing the UX of the customer-facing product from the ground up

• Creating user journeys, sketches, and wireframes for iOS, Android, and web p

• lEatsftoarbmlis shing design guidelines, best practices, and standards for the MVP

• Conducting user research, including competitive analysis and detailed journey mapping

• Designing UI across all platforms and providing design support throughout the development lifecycle

As part of a smal l, agile design team at Looping—a family organization tool developed by familynet GmbH with over one mil lion downloads across iOS, Android, and web - I contributed to the product s growth and usability across platforms.

My responsibilities included:

• Applying agile methodologies to develop and iterate on key product features

• Leading the end-to-end design process, from initial concept to final hand-off to engineering

• Designing user journeys, wireframes, and prototypes for both new and existing features

• Enhancing usability across the entire customer-facing product

• Conducting independent UX testing and integrating feedback throughout the design cycle

• Defining and promoting design standards, guidelines, and best practices

• Creating intuitive, user-centered solutions that simplified complex processes

• Presenting and defending design decisions and deliverables to peers and executive stakeholders Working as part of a smal l, col laborative team alongside the Senior Product Designer and CPO, I supported the Product team at Looping in developing a wide range of features and innovative solutions to drive the product s growth.

My contributions included:

• Translating wireframes into polished, production-ready UI

• Creating detailed user flows and journeys to holistical ly understand and address user problems

• Assisting in the early problem-solving stages through design workshops