Aleksandra Maslon

I work as a freelance Product Designer, taking on roles such as Senior Product Designer, Product Lead, and Design Director, depending on the needs and maturity of the organization.

I bring years of experience in designing and developing digital products, working end-to-end — from discovery and strategy, through UX and UI design, to delivery and scaling. I have built and evolved SaaS products, mobile and web applications, and AI-driven products, collaborating closely with product managers, engineers, founders, and business stakeholders.

Over the years, I’ve delivered 50+ digital products across diverse industries and levels of complexity -from early-stage startups to large, international organizations.

My work focuses on solving complex problems, aligning user needs with business goals, and creating products that are not only usable and scalable, but also meaningful and impactful. I’m comfortable operating both hands-on and at a strategic level - leading design direction, mentoring teams, and shaping product vision. I also work on AI strategy and AI-driven product design, helping teams define meaningful AI use cases and translate them into usable, human-centered solutions.

I’ve collaborated with companies such as 202up, Deutsche Bahn, ING Bank, Haufe, Holvi Bank, Swarovski, Takamol Holding, Union Investment, ZEISS and more - supporting teams in building clear, scalable, and future-ready digital products.