Description

Qualitative Market Researcher & Moderator with over 5 years of experience, including 4 years as a successful

freelance consultant. I possess a deep understanding of qualitative research methodologies, with a proven track

record of translating complex data into actionable business strategies. My expertise lies in managing the entire

research lifecycle—from designing bespoke studies and moderating discussions to delivering comprehensive reports

that empower clients to make informed, data-driven decisions. Worked with 4/5 Big tech companies for UX research.

Industry field of expertise

Languages

English
Native or bilingual
Hindi
Native or bilingual
Marathi
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

The MindMarket, FieldWorkHub,Cardinality AI, Kantar, 361 Degrees Market Research,NEPA India
Qualitative Market Researcher
January 2021 - Today (5 years and 5 months)
• Managed and executed end-to-end market research projects for a diverse portfolio of
clients across multiple sectors, ensuring all deliverables were aligned with strategic
business objectives.
• Conducted over 300+ in-depth interviews (IDIs) and Focused Group Discussions
(FGDs), expertly moderating conversations to gather rich, nuanced insights through
both offline and online methods.
• Led the design and implementation of specialized studies, including Ad testing,
Attitude & Usage (A&U) studies, and UX research, to help clients optimize product
and marketing strategies.
• Analyzed and interpreted complex qualitative and quantitative data to identify key
consumer trends, pain points, and opportunities, presenting findings through dynamic
reports and presentations.
• Provided strategic recommendations that directly influenced product development,
marketing campaigns, and brand positioning for clients.
UX Research User Research Qualitative UX/UI Moderation Usability testing Data analysis
361 Degrees Market Research
Market research executive (Project management)
January 2020 - January 2021 (1 year)
Mumbai, India
• Directed and overseen the entire research lifecycle for multiple client projects,
ensuring seamless execution from initial client briefing and proposal development
through to final strategic recommendation delivery.
• Served as the Single Point of Contact (SPOC) for all communication and project
updates across multiple key studies, successfully managing client expectations and
ensuring alignment with deliverables.
• Established and enforced rigorous qualification standards for participant screening,
ensuring exceptional data integrity and project accuracy that reliably met research
objectives.
• Collaborated effectively with internal teams and external stakeholders (marketing,
product development) to integrate research findings into actionable business
strategies.
• Transformed complex quantitative and qualitative data into clear, executive-ready
insights by synthesizing findings and developing compelling, visually dynamic
presentations.
361 Degrees Market Research
Market research intern
June 2019 - August 2019 (2 months)
Mumbai, India
• Assisted in the development of detailed discussion guides and quantitative
questionnaires for a range of research projects.
• Contributed to data collection and content analysis, directly supporting the
preparation of comprehensive client reports and final presentations.