About Adi
I’m a multidisciplinary SEO and web optimisation consultant with a background in visual communication, front-end development, and digital product thinking. I work at the intersection of content, design, and technology, helping companies build websites that perform both strategically and experientially.
I support teams across the full lifecycle of a website, from SEO strategy and content architecture to technical implementation and optimisation. My work focuses on improving organic visibility, lead generation, and user experience, while aligning structure, design, and performance.
Over the past years, I’ve led SEO and website operations for growing companies, working closely with developers, designers, and marketing teams. I have strong experience in technical SEO, CMS optimisation, and scalable content systems.
I also advise teams on selecting and implementing the right tools and technologies, including CMS platforms, AI solutions, chatbots, and interactive components, always balancing innovation with usability and SEO performance.
I specialise in website migrations, including domain changes, CMS transitions, and rebranding, ensuring SEO continuity and minimal traffic loss.
I also work with GEO and LLM-focused SEO, helping teams adapt content for AI-driven discovery and new search behaviours.
With a background in design, I focus on clarity, structure, and communication to create engaging and effective digital experiences.
My goal is to build websites that are visible, scalable, and conversion-focused, while remaining thoughtful and adaptable.
English
Native or bilingual
German
Conversational
Hebrew
Native or bilingual
Italian
Basic
Remote only
Primarily works remotely
Experience
- The PlotAgency,Creative & Digital Project ManagerOctober 2025 - Today (8 months)Berlin, GermanyLead and execute creative and digital projects from conceptto launch, primarilyfor editorial-style websites and narrative-driven digital experiences Design interfaces and visual systems forcontent-heavy, editorial-oriented web projects Build and implementfront-end solutions using HTML, CSS, and JS, with afocus on interaction and accessibility Collaborate with designers, developers, editors, and clients to shape content, storytelling, and online presentation Translate abstract ideas and complex content into clear, engaging, and user-focused interactive experiences
- Linearity,Head of SEO, Content & Website OperationsAugust 2021 - September 2025 (4 years and 1 month)Berlin, GermanyLed SEO strategy, content structure, and website operations across digital platforms Owned technical, on-page, and content SEO in collaboration with development and performance teams Designed and implemented SEO-friendly page layouts and visual components Built and maintained content-driven front-end interfaces using HTML, CSS, and JavaScript Used audience data and Search Console insights to guide sustainable website and content optimization Worked closelywith marketing, PR, and social teams to strengthen organicvisibility
- SEO Revolution,SEO and Website managerFebruary 2021 - July 2021 (5 months)Berlin, GermanyDeveloped SEO-optimized websites to improve organicvisibility Implemented SEO strategies to improve content structure and performance Managed CMS-based websites and content updates Performed technical SEO audits and implemented content and optimizations
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Education
- Creative Technologies MAFilm university Babelsberg Konrad Wolf2026Creative Technologies MA
- Full Stack Web Development Dip.College Berufliche Weiterbildung2018Full Stack Web Development Dip.