About Abigail
English
Native or bilingual
Experience
- Originate Brand Consultants – https://originate.ie/Account DirectorJune 2022 - Today (4 years and 1 month)Dublin, IrelandOriginate is a brand and digital consultancy working across property, healthcare, pharma, automotive, hospitality, and social housing sectors.As Account Director, I lead the strategic and creative delivery of complex, multi-channel projects — acting as the senior client contact and the connective tissue between client ambition and creative output. I shape briefs, guide creative direction, and keep projects moving from first conversation through to final delivery.–Lead brand, digital, print, and web projects end-to-end– Managing timelines, budgets, scope, and third-party suppliers.–Connect client business objectives to campaign strategy, brand experience, and SEO-driven digital initiatives.–Provide hands-on creative direction across copy, design, and concept — working closely with design, content, social, and web teams.–Build and maintain strong client relationships, acting as a trusted strategic partner across sectors.–Lead pitch development— translating strategy into compelling, well-crafted presentations.
- Language - https://www.language.ie/Account ManagerSeptember 2019 - June 2022 (2 years and 9 months)Dublin, IrelandLanguage is a research, design, and campaign consultancy specialising in social change — working with organisations across commercial, cultural, non-profit, and public service sectors.Working as Account Manager within a highly collaborative studio, I managed client relationships and creative delivery across brand identity, integrated campaigns, and communications work.–Day-to-day client lead across brand, design, and campaign projects — bridging client needs and creative teams with clarity and care.–Supported delivery of identity, integrated campaigns, and communications from brief through to rollout.–Coordinated timelines, feedback cycles, and approvals across a fast-moving, multi-disciplinary studio.–Contributed to positioning, messaging, and creative approach — going beyond pure account management into genuine strategic input.
- Zinc Design Consultants - https://www.zinc.ie/Account ManagerDecember 2018 - September 2019 (9 months)Dublin, IrelandZinc is a Dublin-based consultancy specialising in brand identity, graphic design, signage, and wayfinding. As the primary client contact, I managed studio briefings, feedback rounds, and approvals — while overseeing quality control as the final proofreader before artwork went to print or digital. I also liaised with third-party printers and signage suppliers to keep projects on time and within budget.
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Education
- BA Commerce, Marketing (Hons)University of Galway2016Broad business degree with core studies across accounting, economics, human resources, information systems, and business law. I specialised in Marketing in my final year, drawn to the intersection of strategy, creativity, and brand thinking. Advanced coursework focused on brand management, marketing communications, digital strategy, marketing analytics, service marketing, and global marketing, providing a strong foundation in strategic thinking, audience insight, and commercial decision-making within creative and brand-led contexts.
- Certified Digital Marketing Specialist (Social Media)Digital Marketing Institute2022Certified Digital Marketing Specialist (Social Media)