About Stefan
UX-Stratege & Design Leader mit 15+ Jahren Erfahrung
Von Full-Service-Agenturen über UX-Spezialagenturen und Startups bis zur Konzernebene.
Ich habe meine Karriere in Agenturen gestartet und dort gelernt, digitale Produkte unter Druck und für unterschiedlichste Branchen zu gestalten. Von dort ging es zu Startups — unter anderem als Gründungsdesigner bei einem Logistik-Startup innerhalb eines DAX-Konzerns, wo ich UX von Tag eins mitaufgebaut habe. In den vergangenen Jahren habe ich als Head of Experience Design bei einem globalen Fortune-500-Logistikunternehmen ein vollständig remote arbeitendes Design-Team über 6+ Jahre geführt, UX-Research-Infrastruktur von Grund auf etabliert und das zentrale B2B-Portal mit tausenden Nutzern weltweit verantwortet.
Vom ersten Wireframe bis zur Teamstrategie — ich kenne beide Seiten.
Was ich anbiete:
- UX-Strategie und Konzeption für komplexe B2B-Plattformen (Logistik, Supply Chain, SaaS)
- Aufbau und Führung von Design-Teams (remote & hybrid, 6+ Jahre Erfahrung)
- UX Research: Methodik, Infrastruktur, Integration in Produktentwicklung
- Interim Design Leadership (Head of UX / Design Director)
- Aufbau von UX-Prozessen, Design Systems und Research-Praxis
Hintergrund:
- NNG UX Master Certification
- 80+ Kundenprojekte über Agenturen und Beratung
- 5 eigene Gründungen, davon ein VPN-Startup in aktiver Vermarktung
- Fließend Deutsch und Englisch
Ich arbeite remote oder vor Ort. Mein Tagessatz richtet sich nach Projektumfang und -dauer.
German
Native or bilingual
English
Fluent
Can work on-site
Köln (up to 50km), Frankfurt am Main (up to 50km), Berlin (up to 50km), München (up to 50km), Hamburg (up to 50km)
Experience
- Deutsche Post DHL GroupHead of DesignLOGISTICS AND SUPPLY CHAINApril 2020 - Today (6 years and 3 months)Bonn, Germany• • Lead CX strategy and distributed design team (UX/UI designers and researchers) for myDHLi — DHL's B2B freight portal serving 22,000+ enterprise customers across 50+ countries with €336B+ in annual cargo value• • Transformed fragmented design efforts into a mature design system with automated design-to-development workflows, scaling component library governance across multiple business units• • Built research and analytics practice from scratch — integrated UserTesting.com, Hotjar, Adobe Analytics, and Google Analytics into continuous feedback loops that turned design decisions from gut feeling into evidence• • Manage dual-track agile process balancing long-term CX vision with continuous sprint delivery, onboarding stakeholders from planning mode into agile processes• • Coach and develop a design team that takes pride in their craft while orchestrating experiences beyond the digital portal — improving transparency and pioneering customer-centric processes within DHLFocus Areas: CX Strategy, Customer Centricity, Design Systems, User Research, Data Analytics, Information Architecture, Team Coaching, Stakeholder ManagementTools: Figma, Sketch Cloud, Storybook, Framer, Zeplin, Adobe Analytics, Google Analytics, Hotjar, UserTesting.com, OneTrust, Whimsical, Jira, Confluence
- Saloodo! (DHL Group)Lead UX DesignerMay 2018 - April 2020 (1 year and 11 months)Cologne, Germany• • Led design for DHL Group's "digital speedboat" — a data-driven logistics marketplace that moved at startup speed inside a corporate giant, now active in 50+ countries worldwide• • Refactored complete frontend with new Atomic Design system; automated workflows by rendering React components to Sketch to sync design libraries with production code• • Worked alongside data and AI teams, learning how machine learning, recommender engines, and tracking drive meaningful product decisions — applied these insights to UX optimization• • Created the initial concept and design for myDHLi (2018/2019), which became DHL's flagship B2B freight portal• • Pioneered MEA market expansion with user research workshops in Dubai — a pilot that became the blueprint for Saloodo's global roll out to 50+ countries• • Drove conversion optimization and product-market fit through rapid experimentation, KPI-driven data solutions, and lean UX methodologiesFocus Areas: Strategic Design, Product Strategy, Lean UX, Conversion Optimization, Data-Driven Design, Atomic Design, Product-Market Fit, Growth DesignTools: Sketch, Abstract, Storybook, Axure, InVision Studio, Google Analytics, Hotjar, Salesforce, Browserstack, Mural, Jira, Confluence
- sunzinet AGSenior UX DesignerDIGITAL AND ITJuly 2016 - May 2018 (1 year and 10 months)Cologne, Germany• • OBI Next: Led bathroom planner from concept to MVP in 30 days — 11,860 appointments booked post-launch; methodology became OBI's blueprint for digital transformation, now powering 14 configurators across 300+ stores in 10 countries
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Education
- B.A. KommunikationsdesignIB-Hochschule2012B.A.