Description

Content-driven marketing professional with B2B experience in tech and medtech. Skilled in crafting clear, customer-focused content, supporting global campaigns, and translating complex topics into engaging communication. Strong analytical mindset, research background, and cross-functional collaboration experience.

Languages

English
Native or bilingual
Russian
Native or bilingual
German
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Scheider Electric
Associate Internal Communications
November 2025 - Today (7 months)
Berlin, Germany
Owned the internal communications editorial calendar (planning, scheduling,
stakeholder coordination) to ensure consistent cadence and aligned messaging.
Copywrote, edited, and designed a monthly newsletter for ~400 employees;
improved clarity and awareness of internal learning initiatives.
Copywrote and edited educational website articles; managed the workflow end-to-end from draft to publication.
Produced a corporate podcast end-to-end; crafted episode scripts, show notes and promo copy, and delivered supporting assets (incl. gen-AI media) aligned with brand standards.
Internal Communications Content marketing Copywriting Communication strategy Marketing research
Schneider Electric
Internal Communications (Intern)
March 2025 - October 2025 (7 months)
Berlin, Germany
Owned internal newsletter production end-to-end (content sourcing, copy editing, scheduling, and cross-functional stakeholder coordination).
Developed and produced the corporate podcast (2 episodes), owning concept, scriptwriting, recording, editing, publishing, and promotional copy to drive employee engagement.
Created campaign and storytelling assets (messaging, internal announcements, and promotional materials) to strengthen brand narrative and increase engagement.
Managed SharePoint intranet content (site/ page creation and updates) and conducted mixed-methods research (surveys/ interviews/ focus groups/ content analysis), translating insights into actionable recommendations.
Visable Labs
Performance Marketing (Working Student)
September 2024 - March 2025 (6 months)
Berlin, Germany
Managed paid acquisition across Meta Ads, Google Ads, and TikTok to drive B2B user growth; optimized targeting, bidding, and budget allocation.
Monitored and improved core KPIs (CTR, CPC, CAC, ROAS) by iterating ad creatives and landing page messaging to increase efficiency and lead quality.
Analyzed performance in Google Analytics, Meta Ads Manager, Tableau, and internal dashboards; developed test hypotheses and implemented optimization actions.
Coordinated acquisition tracking and lead handoff in HubSpot (CRM); ensured pipeline visibility and accurate campaign reporting across teams.